Research

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What are the new consumer segments?

Jackman Reinvents breaks down changing attitudes that are now driving consumers (and how to reach them).

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Canadians are grappling with more mental health struggles

A survey by Delvinia and CAMH shows unemployment and isolation are having an impact during the pandemic.

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Young people more cautious about economy reopening

A survey from H+K also reveals that nearly half of respondents in four provinces believe ‘business as usual’ is happening too quickly.

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Who is the post-pandemic consumer?

COVID-19 derailed the business world and transformed consumers. Which trends will outlive the biggest health crisis of our time?

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What will make customers feel safe in your store?

The latest IMI research breaks down how to soothe consumer concerns and drive brand affinity as the economy reopens.

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Loyalty programs struggling to stay relevant

A survey by Bond also shows what helps retention during a pandemic and which stores consumers are comfortable returning to.

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Proof launches consultancy to help businesses build trust

Trustlab builds on the PR firm’s existing expertise to help corporations find actionable ways to address steady declines in recent years.

Wellness

Is wellness marketing making people more anxious?

Research by Felicity and Ipsos explores the gap between brands’ wellness messaging and consumer sentiment.

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Telco and CPG sectors have gotten big boosts in consumer trust

A pandemic update to Edelman’s annual report shows confidence in business has gone up overall, but areas of improvement remain.

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Economic crunch could lead to depression-like drop in spending

A Deloitte report finds existing weakness in retail will be exacerbated by consumer concerns about unemployement.

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What are people actually spending money on?

Data from RBC suggests furniture and electronics are on a path to recovery, but travel, auto and apparel continue to struggle.

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One-third of Canadians have experienced meat shortages

The latest survey from Field Agent also shows which consumers are most likely to turn to alternatives.

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Canada to have a rough road to economic recovery

EDC’s outlook predicts “the worst is yet to come” as several underlying factors hit here harder than other OECD countries.

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Euromonitor’s global trends report, revisited

Since the research was released in January, some trends have accelerated and others have stalled.

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Two-thirds of Canadians are weary of COVID-19 info

New IMI research also shows which events Canadians are eager to attend once the pandemic eases.