Research
What will drive consumers in 2035?
Here are the trends shaping consumer behaviour over the next 15 years, as heard at the Marketing Evolution: C-Suite Summit.
Marketers invest in ‘what works and what converts’
A new Gartner survey finds chief marketers remain positive about their budgets, despite negative economic headwinds.
Canadian retail growth continues to stumble
Uneven sales across categories have led analyst Ed Strapagiel to predict gloomy results for the rest of 2019.
Canadian seniors want more tech in their lives
A survey shows the areas where demand is greatest for digital tools and services among those over the age of 65.
The benefits of a pre-arrival strategy for newcomers
Moving2Canada’s Gideon Lin explains how brands can win with immigrants before they even arrive.
How do travel preferences impact brand loyalty?
Rewards programs are less important than quality of accommodations and service, a Facebook survey finds.
How often should brands take a stand?
New research suggests consumers have low expectations when it comes to the issues companies will act on.
Consumer concerns about the risks of AI persist
A report from TD shows Canadians believe the tech is being developed too quickly and want more control over their data.
How Canadian cities fare in the eyes of Gen Z
New research suggests the country is an attractive place to work, but improvement is needed on digital integration and affordability.
Cannabis producers are failing to stand out
A favourability study finds the vast majority of Canadians don’t know enough about the companies to have an opinion on them.
Many Canadians value data security more than money
A survey shows protecting personal data and identity are enough of a concern to make them wary of convenient digital tools.
Slow and steady wins the digital transformation race
A survey shows that while many Canadian execs feel like they’re lagging, it takes time to see ROI.
How cannabis use is different between Canada and the U.S.
Americans are more likely to use it on a daily basis and are also bigger consumers of smokeless formats.
How do Canadians feel about healthtech?
A Canadian Medical Association report shows the opportunities (and concerns) resemble those in other sectors.
Many Canadians plan to switch finance firms
A survey shows more digital options have empowered consumers to shop around for options that meet their needs.
