Research

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When (and how) consumers will leave their homes in 2020

Demand for convenience and control will lead to multifunctional homes and frictionless mobility, finds a global trends report.

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The new sustainability

Strategy tapped experts and members of its CMO Council to examine the new realities of going green.

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Consumer insights via Slack

Agency Juliet worked with Milestones to message consumers on an ongoing basis, using those findings to shape a new platform.

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Consumers in 2020 and beyond

Strategy looks at Mintel’s seven drivers of change and how consumer demands will shift over the next ten years.

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Consumers are losing hope in business’ privacy abilities

An IBM study shows that security and data sharing are major concerns, but Canadians are skeptical about if they’ll be solved.

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Perceived health benefits still drive cannabis use

A survey also shows some resistance to traditional food and beverage companies making cannabis-infused products.

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‘Walking barcodes’ and near-invisible payments: the world in 2020

A Fjord trends report examines the forces shaping the first year of the decade.

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Marketers and advertisers are struggling to hire creatives

A Creative Group study also found nearly two-thirds of respondents find staff retention more difficult.

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Phones, robots and bikes will get smarter in 2020

From the Tech newsletter: Deloitte’s TMT predictions cover how AI chips and private 5G will impact consumers and industries.

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Digital payments explode as cash volumes implode

A Payments Canada report also finds security concerns still hold back the uptake of payments with mobile devices.

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How Warc sees 2020 playing out for marketers

The company’s annual guide expects to see AI gain further traction and data privacy become even more important for brands.

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Canadians among the most active loyalty program users

Consumers view rewards as more important to loyalty than other factors, but are less likely to give their points to charity.

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Retail sales slump (again) heading into the holidays

Analyst Ed Strapagiel predicts 2019 could be one of the worst years since the recession.

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Customization and the role of ‘social distance’

New research from UBC undermines common assumptions about why shoppers will customize products a certain way.

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What are the top five retailers for holiday shoppers?

A recent survey also finds that higher income demographics prefer online retailers.