Research
Canadian retail sales remain in free fall
The latest analysis by Ed Strapagiel shows that sales gains from food and drug is helping to pull the parachute ripcord.
How to weather the next storm? Build a resilient brand
From the C-Suite newsletter: Many marketers are dissatisfied with their response to the pandemic. Here’s how a few found their voice.
Cultural trends marketers can tap into
Juniper Park\TBWA combed the consumer landscape in search of new behaviours that brands can embrace.
When can employees expect to return to the office?
While many are temporarily working from home, research by the Conference Board heralds the return of pre-pandemic policies.
Intent to purchase at retail finally growing
IMI research finds glimmer of hope for bricks-and-mortar as online shopping wanes.
Canadians’ aversion to bars will outlast the pandemic
Virtual experiences may not offset alcohol brands’ lost bar business, but are more in line with consumer concerns.
COVID-19 is accelerating digital and self-care trends
PwC compares attitudes and behaviours from before and during the pandemic, finding which ones are here to stay.
Weed brands still struggle to connect with consumers
A survey also shows brands that do have high awareness are not always the best at converting and satisfying customers.
Leaders overestimate how welcoming their firms are to LGBTQ+ employees
While there are signs of progress, Accenture finds many hurdles to inclusion remain.
Multicultural consumers key to post-pandemic recovery
A survey shows South Asian and Chinese communities are more likely to buy big-ticket items and respond to in-language media.
Shoppers unsure if retailers are putting their best effort into safety
An Ipsos survey also looks at how health precautions could impact long-term loyalty.
What makes a purposeful brand?
New research by Zeno Group identifies what consumers want (and don’t want) in brands with purpose.
Canada’s most-trusted brands, pre- and post-COVID-19
This year, the Gustavson School of Business conducted two surveys to help trace changes in consumer trust.
Consumers more concerned about inequality than health
IMI’s latest wave of pandemic research shows more people think social unrest is the biggest issue facing their communities.
Which brands are leading Ontario’s cannabis market?
A report from OCS also shows how “cannabis 2.0″ products are faring against more tried-and-true formats.
