Research
The most trusted brands in CPG today
BrandSpark’s annual awards identify the products leading their categories at a time when many are facing increased demand.
Consumers are stocking up on ‘pandemic pantries’
Nielsen highlights categories that could see the most supply chain pressure as behaviour shifts in response to COVID-19.
How coronavirus is already shaping consumer behaviour
An IMI study takes an early look at how Canadians are looking to limit public activities, including shopping, in the near future.
Stabilizers and optimists: Meet the consumers of 2022
From the C-Suite newsletter: WGSN’s Andrea Bell reveals the new segments set to emerge over the next two years.
Canadian retail sales growth lowest since recession
Ed Strapagiel’s latest analysis shows every sector contributed to a “funk” that isn’t set to let up soon.
What are Canadians’ favourite new products?
Plant-based and health-conscious products were well-represented in Brandspark’s annual ranking.
Positive ROI on workplace mental health initiatives ‘well within reach’
Investments are already having a positive impact on employees and the bottom line.
How do Chinese consumers shop in Canada?
A Vivintel reports finds they are twice as likely to participate in sales events but less likely to buy in-store.
Trust in business leaders down as expectations grow
Canadians expect CEOs to speak out on social issues, but don’t trust their ability to address challenges, Edelman finds.
Three reasons tech needs a human-centric approach
From the Tech newsletter: A report shows more collaborative models better align with the needs of consumers.
Canada’s most influential brands: Tim Hortons out, Samsung back in
Google once again tops Ipsos’ annual survey, as two of the country’s most notable brands compete to remain in the top ten.
Lessons from Canada’s most trusted brands
Kellogg’s, Sun Life and Toyota continue to rank highly in the 2020 edition of the list from Reader’s Digest and Ipsos.
Gen Z may not be as quick to adopt new technology
From the Tech newsletter: A report also shows consumers give companies false info due to discomfort with data collection.
Record number of execs foresee economic slow-down
Recent PwC and CPA surveys point to heightened pessimism in the c-suite, but diverge on the underlying causes.
Online habits hold steady despite privacy concerns
Insights from the Digital Marketing Pulse Report reveal consumers are reluctant to change in search of greater online privacy.
