Research

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What will drive consumers in 2035?

Here are the trends shaping consumer behaviour over the next 15 years, as heard at the Marketing Evolution: C-Suite Summit.

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Marketers invest in ‘what works and what converts’

A new Gartner survey finds chief marketers remain positive about their budgets, despite negative economic headwinds.

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Canadian retail growth continues to stumble

Uneven sales across categories have led analyst Ed Strapagiel to predict gloomy results for the rest of 2019.

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Canadian seniors want more tech in their lives

A survey shows the areas where demand is greatest for digital tools and services among those over the age of 65.

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The benefits of a pre-arrival strategy for newcomers

Moving2Canada’s Gideon Lin explains how brands can win with immigrants before they even arrive.

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How do travel preferences impact brand loyalty?

Rewards programs are less important than quality of accommodations and service, a Facebook survey finds.

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How often should brands take a stand?

New research suggests consumers have low expectations when it comes to the issues companies will act on.

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Consumer concerns about the risks of AI persist

A report from TD shows Canadians believe the tech is being developed too quickly and want more control over their data.

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How Canadian cities fare in the eyes of Gen Z

New research suggests the country is an attractive place to work, but improvement is needed on digital integration and affordability.

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Cannabis producers are failing to stand out

A favourability study finds the vast majority of Canadians don’t know enough about the companies to have an opinion on them.

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Many Canadians value data security more than money

A survey shows protecting personal data and identity are enough of a concern to make them wary of convenient digital tools.

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Slow and steady wins the digital transformation race

A survey shows that while many Canadian execs feel like they’re lagging, it takes time to see ROI.

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How cannabis use is different between Canada and the U.S.

Americans are more likely to use it on a daily basis and are also bigger consumers of smokeless formats.

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How do Canadians feel about healthtech?

A Canadian Medical Association report shows the opportunities (and concerns) resemble those in other sectors.

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Many Canadians plan to switch finance firms

A survey shows more digital options have empowered consumers to shop around for options that meet their needs.