Research
Expected increase in delivery is coming to pass
Vividata finds Canadians are more interested in UberEats and Instacart, while spending on Amazon is nearing holiday levels.
Driving trust (and purchase) during a pandemic
Consumers will reward brands that create solutions and support government action, finds Edelman’s Trust Barometer.
Confectionery faces a downturn in sales this Easter
A Field Agent survey suggests most parents will either spend less or not at all during one of the category’s most important seasons.
Canadian brands could lose 16% of their value
Brand Finance’s predictions come with its annual report, which ranks TD and Canada Life as the country’s most valuable brands.
What Canadians want to hear from brands right now
The latest wave of IMI’s COVID-19 research also provides updates on how consumer shopping habits continue to shift.
Young people least concerned about COVID-19
A report from Angus Reid and Sid Lee shows how behaviour and the kinds of messages people listen to vary by age group.
How attitudes changed over the course of a week
Bond Brand Loyalty tracked intent towards things like food delivery and brand preference as social distancing became the new normal.
What is the economic impact of the pandemic lasting through summer?
Conference Board of Canada predicts a $20 billion drop in household spending.
Quebecers most concerned about COVID-19
However, a study by Dalhousie University and Angus Reid shows concern levels don’t always correlate with behaviour.
Shopping visits predicted to hold steady in months ahead
IMI’s ongoing analysis of consumer behaviour amid the COVID-19 pandemic shows the impact differs across categories.
The most trusted brands in CPG today
BrandSpark’s annual awards identify the products leading their categories at a time when many are facing increased demand.
Consumers are stocking up on ‘pandemic pantries’
Nielsen highlights categories that could see the most supply chain pressure as behaviour shifts in response to COVID-19.
How coronavirus is already shaping consumer behaviour
An IMI study takes an early look at how Canadians are looking to limit public activities, including shopping, in the near future.
Stabilizers and optimists: Meet the consumers of 2022
From the C-Suite newsletter: WGSN’s Andrea Bell reveals the new segments set to emerge over the next two years.
Canadian retail sales growth lowest since recession
Ed Strapagiel’s latest analysis shows every sector contributed to a “funk” that isn’t set to let up soon.
