Research
Marketers still struggling to measure ROI
Despite increased focus on the metric, many are stumbling to use the right data and to align with finance and sales, finds Allocadia.
Young Canadians very eager to work in creative fields
A survey reveals the vast majority of people under 30 are interested in creative roles, but feel they lack business knowledge.
How mental health factors into cannabis use
New Vivintel data reveals the channels, formats and demographics of a growing use case.
Nearly 7 in 10 consumers expect brands to solve environmental issues
EY’s latest consumer survey reveals low-impact sustainable actions still outpace real financial commitment.
Retail’s boom is more of a rebound
Ed Strapagiel’s latest analysis shows recovery in automotive and retail, while grocery stores begin to normalize.
Omnichannel has never been more vital for retail
PwC’s latest research suggests developing safe and unified experiences is key for businesses as the economy reopens.
Hybrid work policies could improve employee wellbeing
Reports from LifeWorks and Accenture reveal a need for companies to clarify how and when employees will return to work.
Why snacks need to manage the taste-nutrition conundrum
Mike Hughes of FMCG Gurus explains how pandemic trends are changing impulse buys.
Employees believe their firms are performing well on social issues
However, there’s work to be done on the environment, says Argyle PR’s latest Index.
Consumers and brands have different views on loyalty
Bond’s annual report not only shows the most-loved programs, but also a divide between brands and customer perception.
The pandemic has elevated digital expectations
A survey by OpenText suggests Canadians now have higher standards for what they consider a positive online experience.
How the pandemic could impact healthcare marketing
McCann Health explores the changes pharma brands will contend with by polling those who have seen them first-hand: doctors.
69 million Chinese adults would like to move to Canada
Canada is the second-most desirable country for Chinese immigrants, a fact that holds a host of implications for business leaders.
Canadian ad spend is recovering faster than expected
Dentsu’s latest forecast show spending exceeding pre-pandemic levels in 2021.
The future of food is green
A Deloitte report finds that thinking of sustainability in terms of more than plastic waste is a concern for consumers and brands alike.
