Research

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Marketers still struggling to measure ROI

Despite increased focus on the metric, many are stumbling to use the right data and to align with finance and sales, finds Allocadia.

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Young Canadians very eager to work in creative fields

A survey reveals the vast majority of people under 30 are interested in creative roles, but feel they lack business knowledge.

Medical Marijuana/ Cannabis And Accessories

How mental health factors into cannabis use

New Vivintel data reveals the channels, formats and demographics of a growing use case.

sustainability

Nearly 7 in 10 consumers expect brands to solve environmental issues

EY’s latest consumer survey reveals low-impact sustainable actions still outpace real financial commitment.

Grocery, CPG, retail

Retail’s boom is more of a rebound

Ed Strapagiel’s latest analysis shows recovery in automotive and retail, while grocery stores begin to normalize.

retail-store

Omnichannel has never been more vital for retail

PwC’s latest research suggests developing safe and unified experiences is key for businesses as the economy reopens.

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Hybrid work policies could improve employee wellbeing

Reports from LifeWorks and Accenture reveal a need for companies to clarify how and when employees will return to work.

snacking-habits

Why snacks need to manage the taste-nutrition conundrum

Mike Hughes of FMCG Gurus explains how pandemic trends are changing impulse buys.

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Employees believe their firms are performing well on social issues

However, there’s work to be done on the environment, says Argyle PR’s latest Index.

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Consumers and brands have different views on loyalty

Bond’s annual report not only shows the most-loved programs, but also a divide between brands and customer perception.

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The pandemic has elevated digital expectations

A survey by OpenText suggests Canadians now have higher standards for what they consider a positive online experience.

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How the pandemic could impact healthcare marketing

McCann Health explores the changes pharma brands will contend with by polling those who have seen them first-hand: doctors.

Chinese immigrants

69 million Chinese adults would like to move to Canada

Canada is the second-most desirable country for Chinese immigrants, a fact that holds a host of implications for business leaders.

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Canadian ad spend is recovering faster than expected

Dentsu’s latest forecast show spending exceeding pre-pandemic levels in 2021.

Future-of-Food

The future of food is green

A Deloitte report finds that thinking of sustainability in terms of more than plastic waste is a concern for consumers and brands alike.