Research
-
A lot of consumers will pay more for a trusted brand
April 4, 2023 -
How consumers plan to shop this Ramadan
March 31, 2023 -
More than half of Easter purchases are made two weeks out
March 29, 2023 -
Optimism for gender parity is rising, but reality says different
March 28, 2023 -
Nearly half of marketers worry about their job security
March 17, 2023 -
In-store and ecomm sales are headed in opposite directions
March 13, 2023 -
In beverage, segmenting category by intensity is key
March 1, 2023 -
Why fresh and frozen could benefit from inflation
March 1, 2023 -
Report: Inflation has started taking a toll on employees’ mental health
February 28, 2023 -
Canadians think brands have a role in societal recovery
February 27, 2023 -
Tech companies are the most influential brands in Canada
February 13, 2023 -
How alcohol marketers should react to stricter consumption recommendations
February 3, 2023 -
Shop Sante ranked as the best online retail experience
January 23, 2023 -
Specialty and liquor stores rank highest on customer experience
January 20, 2023 -
Price is becoming a big driver of brand trust
January 19, 2023 -
The growth potential of prebiotics in Canada
January 18, 2023 -
Report: Diversity and inclusion still have a steep climb in the workplace
January 16, 2023 -
Young workers value feedback, flexibility and fair pay
January 10, 2023 -
Health and beauty prices are spiking due to inflation
December 21, 2022 -
A 360-degree view of today’s job market
December 20, 2022 -
Study: Work productivity is up despite ‘quiet quitting’ concerns
December 13, 2022 -
Premium gifts can arouse suspicion in the recipient
December 12, 2022 -
The Canadian cannabis market still has room to grow
December 12, 2022 -
Meat eating is still declining globally
December 7, 2022 -
POCAM opens third edition of ‘Visible & Vocal’ survey
December 6, 2022 -
Food prices may spike up to 7% next year
December 5, 2022 -
VanCity wants to create a social solidarity economy
November 29, 2022 -
Companies are ready to invest in tech, despite a possible downturn
November 25, 2022 -
Consumers are prioritizing thoughtful gifts over expensive ones
November 24, 2022 -
‘Clinically proven’ is a very attractive product claim
November 23, 2022 -
There may be big holiday sales growth compared to pre-pandemic
November 22, 2022 -
Holiday travel is up, but marketers need to be aware of contradictions
November 22, 2022 -
Two-thirds of Canadians are cutting back on gifts
November 17, 2022 -
P&G, PepsiCo command list of most-trusted brands
November 15, 2022 -
Study: CMOs and CFOs don’t see eye to eye in budgeting
November 15, 2022 -
How Canadians spent their Thanksgiving dollars
November 11, 2022
