Retail
RW&Co. makes a pitch to reach entrepreneurs
The apparel retailer brings two Dragons into its spring campaign to breathe life into a struggling sector.
Canadian Tire to shutter National Sports banner
The news comes as the retailer’s non-sports divisions report gains in comparable sales and triple-digit ecommerce growth.
Mama Earth takes on big grocers in the delivery arena
As consumers get used to groceries coming to their door, the organic food company is trying to reach the ones who want a foodie experience from delivery.
The force of frictionless retail
From Shopper Marketing Report: Couche-Tard is exploring opportunities in a concept most associated with Amazon as the pandemic keeps momentum strong.
Aegis Brands sells Second Cup
The company will focus on growing entrepreneurial brands as it hands its legacy coffee chain to Quebec’s Foodtastic in a $14 million deal.
Walmart Connect accelerates its retail media plans
The renamed team is pursuing the next steps needed to help clients take advantage of the data and audience it can provide.
Holt Renfrew goes agency-side for new marketing head
Cossette Media’s Wes Wolch will be joining the luxury retailer as SVP, marketing.
Indigo wants to help Canadians feel good, even with its ads
The retailer is taking a low-pressure approach to weaving its growing wellness assortment into customers’ everyday efforts at betterment.
Bayview Village keeps Lunar New Year prosperous
The Toronto mall’s curated selection of goods and virtual self-care sessions aim to keep its high-end shoppers feeling pampered.
Indigo opens ‘shop-in-a-shop’ for small kids businesses
The retailer has focused on serving consumer needs by identifying on-trend brands, and it’s bringing that to another of its core offerings.
Reitmans and Simons top Leger retailer survey
The brands created the best in-store (Ontario) and online shopping experiences (Canada) during the pandemic.
Up to the Minute: Couche-Tard sweetens Carrefour bid
Plus, LP/AD picks up a new rugby client and Shine acquires Rock-It’s influencer agency.
PinkCherry has fun with the joy of sex
The adult ecommerce retailer embraces the fact that women aren’t as shy about sexuality as society would have us believe.
How agencies renewed support for small businesses
“Shop local” was a rallying cry in 2020, and several shops used their skills to keep momentum going during new lockdowns.
Circle K wants you to be lucky this holiday
The convenience chain taps into a near-universal insight to keep people engaged with a brand that is still young.
