Retail

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Second Cup extending its brand into gas and grocery

The coffee chain furthers its strategic pivot with new drive-thrus at Petro Canada, a return to CPG and ambitions for its own branded cannabis products.

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IKEA goes off-book with this year’s catalogue

The pandemic furthers a push to digitization, with a launch campaign aimed at meeting consumers where they are.

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Personalization offers bigger returns on loyalty programs

This year’s report from Bond Brand Loyalty notes that, once again, experience overcomes points in engaging members.

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A look at Empire’s plan to take on rivals

Sobeys’ parent co is behind on grocery delivery and analytics, but experts see potential in the grocer’s new three-year strategy.

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Long & McQuade changes the tune on its marketing mix

The music retailer had a huge boost in online podcast and recording equipment sales, but it’s no replacement for in-store business.

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Brand switching may be a threat to certain categories

A report finds that shoppers are favouring price over brands they trust in categories like clothing, electronics and even CPG.

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Moms more concerned about prices than safety in back-to-school shopping

A survey also finds ecomm habits developed during COVID are tough to break.

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Air Miles gets real with collectors

Actual Canadians make the cut in ads that talk up the loyalty program’s new and evolving opportunities for rewards.

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Canadian retail sales remain in free fall

The latest analysis by Ed Strapagiel shows that sales gains from food and drug is helping to pull the parachute ripcord.

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Mini Babybel focuses on shelf

Cheese tastings have been nixed in store, so the brand is focusing primarily on store signage and coupons to drive trial.

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Decathlon goes big with simple billboards from Rethink

The retailer’s first-ever national campaign may seem unassuming, but the brand’s mission is not.

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Second Cup parent company opens its cannabis store

Aegis Brands’ Hemisphere Cannabis is pursuing a premium retail experience that guides all consumers to the right product.

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COVID-19 is accelerating digital and self-care trends

PwC compares attitudes and behaviours from before and during the pandemic, finding which ones are here to stay.

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Livescale looks to scale up shoppable livestreams

A partnership with Shopify brings a digital version of live shopping to more digital savvy businesses.

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Uwe Stueckmann named Loblaw chief customer officer

Succeeding Garry Senecal, the former SVP of marketing takes on new duties in digital, loyalty and customer excellence.