IPG improves forecast as Q2 sets a path for recovery
The holding company reported strong organic growth compared to both pre- and mid-pandemic quarters.
Corner Office Shifts: Luxury apparel maker Mackage gets a new chief exec
Plus, Giant Tiger, High Liner Foods and Sleep Country appoint new senior leaders.
Employees believe their firms are performing well on social issues
However, there’s work to be done on the environment, says Argyle PR’s latest Index.
OneFeather brings financial services to Indigenous communities
With the launch of a payment app, the mobile tech company aims to overcome the barriers that keep First Nations, Metis and Inuit people from accessing their own money.
Consumers and brands have different views on loyalty
Bond’s annual report not only shows the most-loved programs, but also a divide between brands and customer perception.
Google Canada hires Laura Pearce as head of marketing
Making the jump from Twitter, Pearce will lead both consumer-facing and B2B teams for the tech giant.
Kellogg sets a new ‘vector’ for its high protein cereal
A new design and digital campaign aim to move the brand away from high-performance and make it accessible to any active person.
Corona is hiring a nature ambassador
The brewer is looking for someone to help it give back to nature in a time when domestic travel is high due to the pandemic.
Hyundai Canada changes its marketing leadership
Christine Smith making the jump from the brand’s AOR Innocean is one of several new additions at the automaker.
Gay Lea ventures into better-for-you snacking
The dairy co-op is using a broad array of tools to bring Ivanhoe Nothing But to life in grocery and convenience channels.
Tim Hortons shows camp is more than fun and games
This year’s Camp Day campaign features an anthem penned by campers that speaks to the life skills they’ve developed.
Virgin Mobile gets a new identity to reflect wider offerings
Virgin Plus is emphasizing the extra benefits and savings that come with a subscription, backed by one of its biggest-ever campaigns.
Keurig Dr Pepper Canada names new president
Olivier Lemire, currently the company’s head of commercial strategy, will take over from a departing Stephane Glorieux.
The pandemic has elevated digital expectations
A survey by OpenText suggests Canadians now have higher standards for what they consider a positive online experience.
