budlightwax

Bud Light is offering free waxing to get ready for the summer

Playing off its “smooth” messaging, the brand helps Canadians get into a sense of normalcy.

marthastevens

In Brief: Revolve names a new president

Plus, new EDs among a slate of promotions and hires at BICOM and Good Kids picks up work with Kat Von D.

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Oh Henry! debuts a new, felt-covered face of its brand

Created to add humour to solving hunger, a puppet named Hank will play a major role in the brand’s future activities.

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How the pandemic could impact healthcare marketing

McCann Health explores the changes pharma brands will contend with by polling those who have seen them first-hand: doctors.

Doug&Partners

New ECD and head of planning join Doug&Partners

Amid a wave of changes to its senior leadership team, the agency is reimagining its approach to the work it does.

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Kraft Heinz to debut its first Canadian Olympic campaigns

KD and Kraft Peanut Butter will roll out initiatives that embrace both the cheesy and sweet sides of the Games.

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Born from pandemic layoffs, Hustle finds a new model for purposeful work

How a nixed campaign for LinkedIn created by a group of freelancers turned into a borderless full-service collective.

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Juliet wins AOR duties with Travel Edge

The Toronto-based agency is tasked with helping the travel brand reposition itself in the post-pandemic future.

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RBC launches a new platform about embracing big ideas

With Training Ground alumni reaching the Olympics for the first time, the bank takes the opportunity to show what happens when the pursuit of ambitious goals pays off.

Georgian Bay George Amphibious Car

How Georgian Bay plans to get back in the spotlight

The brand’s Gin Smash and Vodka Smash helped spark the RTD boom in Canada. Now it’s planning to grow by innovating again.

Chinese immigrants

69 million Chinese adults would like to move to Canada

Canada is the second-most desirable country for Chinese immigrants, a fact that holds a host of implications for business leaders.

Coca-Cola Zero Sugar

Coca-Cola relaunches Coke Zero Sugar across North America

Backed by a global campaign, the new formulation and packaging come as the drink proves to be a growth-driver for the CPG.

Aegis Brands-Aegis Brands Unveils its Retail Cannabis Brand With

Aegis Brands sells Hempishere Cannabis

The former parent company of Second Cup transfers ownership in an all-share deal, focusing its growth on food service.

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Egale shuffles up gender norms with a new deck of cards

The non-profit’s latest shows how outdated binaries can fly under the radar.