Fresh City Bottle Shop-main

How Fresh City kept pandemic trends organic

The organic grocer has ensured things like delivery, prepared meals and a new bottle shop are infused with quality, local flavour.

SolCuisine-CrispyChiknTenders

What’s Sol Cuisine doing to win at the plant-based shelf?

Eye-catching packaging, as well as product variety that can sometimes be lacking in the category, is helping drive growth.

Ontario-made

Loblaw gives lesser-known local brands a spotlight

The “Ontario Made” in-store program has expanded to multiple locations based on learnings from a fall pilot.

Atlantic-Salmon-Tartare

Simplicity and local could be key to seafood growth

Lagoon Seafood’s Blue Tide hopes its ready-to-eat offering can help increase Canadian brands’ share of the category.

investment

In Brief: Brandish creates an investment division

Plus, BEworks hires VP of growth Sean Donnelley and Republik picks up a mandate with the University of Montreal.

Jay

NABS restructures due to pandemic hardships

To reduce costs, the non-profit has eliminated the executive director position, resulting in the departure of Jay Bertram.

HEINEKEN-Thirsty for a Haircut- Heineken Combines a Fresh Cut wi

Heineken lets Torontonians safely meet over a pint and a haircut

As part of its “socialize responsibly” message, the brand answers two high-demand consumer needs at once.

Social Impact Report: Parka makers to phase out real fur

Plus, Hudson’s Bay spotlights creators in window displays and KFC commissions a larger-than-life eco-friendly bucket.

Xiye Bastida

View from the C-Suite: Levi’s wears a sustainable message on its sleeve

Within an unsustainable fashion industry, the denim brand builds on its quality positioning to encourage customers to wear clothing longer.

dollar-gill-nXkV-dRf17U-unsplash

Nearly half of Canadians have rethought their values

A group of “reimagined” consumers, as dubbed by Accenture, have also re-evaluated the brands they support during the pandemic.

Screen Shot 2021-07-06 at 11.14.22 AM

GoDaddy hits the road with more entreprenuers

The hosting company taps into the resilient spirit business owners have embraced during the pandemic.

Screen Shot 2021-07-06 at 10.51.54 AM

RBC brings all of its personal banking under a single platform

The first campaign for Vantage puts the focus on the in-demand rewards and value available to anyone with an account at the bank.

pexels-anete-lusina-5721334

It’s time to get out of the campaign mindset for Pride

Wattpad’s Chris Stefanyk enlists some expert guidance on how to ensure your outreach is more of a year-round commitment.

tech-watch

BrandSpark adds tech to Best New Product awards

The annual survey expands beyond CPG to gauge consumer sentiment in everything from wearables to appliances.