Goat

Plan International turns a goat into an influencer

GG the Goatfluencer features in 350 pieces of content that show different donors the Gifts of Hope that appeal most to them.

Sterling

Sterling Vineyards tries to build a youthful identity

The winemaker collaborated with three celebrity influencers to expand its customer base through personal storytelling.

WW-scale

Cossette wins AOR duties for WW in Canada

The agency will tap into the potential to reach Canadians where they are in their wellness journeys.

robson_2333

Indigo looks past the shelf to build on its equity pledge

From the C-Suite newsletter: Supply chain surveys, new KPIs and hiring a Knowledge Keeper are all pushing new DEI standards.

goremutual

Corner Office Shifts: Gore Mutual’s new marketing lead

Plus, Novus’ long-time leader retires and legal company Clio makes big additions to its leadership team.

Rethink NEW AGENCY PHOTO (Sept 24)

Rethink makes a (first-ever) clean sweep at AOY

The shop won in Agency, Digital and Design, while 123W, NFA and Initiative took top honours in Small, PR and Media.

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The ugly truth about mentorship in Canada

Alan Middleton on how marketing departments overlook the importance of mentoring and why that’s a mistake.

Coke-main

Coke celebrates Christmas togetherness on a rooftop

The holiday campaign taps into the “so close yet so far” feeling people across the world can relate to about their neighbours.

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Budweiser erects a monument to women’s hockey

The statue outside the Hockey Hall of Fame is a physical representation of the brewer’s partnership with the PWHPA and women’s hockey.

Dairy-Farmers-Ontario

Dairy Farmers of Ontario link quality to community

The latest iteration of “Dairy Done Right” shows how producers pride in their work benefits more families than just their own.

simpliilogo

BHLA to ‘refine’ Simplii’s brand as new AOR

A new platform will be targeted at helping the direct banking brand break through the clutter.

barrioshoffer

Twitter Canada hires new head of marketing

Rogers Sports & Media vet Jennifer Bairos Hofer takes over full duties for the social network.

CocaCola

WPP wins bulk of global Coca-Cola review

The company will create a bespoke creative and media unit, but some work has been set aside for Publicis and IPG agencies.

Sol

Sol’s founder goes on tour to build loyalty

The plant-based food brand goes grassroots to get consumers to stick in an increasingly competitive category.