Cause-marketing

How not-for-profits can boost engagement

A report from Insights firm IMI explores how messaging can bridge the gap between intention and donation.

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In Brief: Weston sells off last of bakery business

Plus, Quebecor plans to get into national wireless game sooner rather than later, and Cannes commits to hybrid festival.

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2021 Brand of the Year: The MCHF’s rebel mindset

How the children’s hospital has overcome barriers charities have faced by embracing its bratty side.

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Type1 takes Best of the Best at CMA Awards

Taxi and Wunderman Thompson’s Volkswagen unit took the top prize, while Rethink won Top Cause with YWCA.

Cuanan and Leo

FCB recruits two ECDs with international experience

Leo Barbosa and Cuanan Cronwright join from Grey New York to lead work on clients including Clorox, Home Depot and OLG.

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2021 Brand of the Year: Aritzia climbs to new heights

With a surging ecomm and U.S. business, the fashion retailer is in full expansion mode.

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Cheekbone gives a platform to Indigenous success

The cosmetics brand worked with a host of Indigenous leaders to show what happens when they are given control of their story.

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Kruger chips in with a second Big Assist

Diversity has been made a focal point for the CSR effort helping overcome barriers to playing minor hockey.

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Canadian Tire embraces the imperfections of Christmas planning

Acknowledging a pressure many feel, the retailer changes its approach to say don’t sweat the small stuff.

Manulife-main

Manulife gives global media and creative duties to Dentsu

A new dedicated agency unit will help the insurer more cohesively come to life across markets and lines of business.

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2021 Media Innovation Awards shortlist revealed

This year’s MIAs winners will be revealed during a virtual show on December 2.

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Ben’s Original rebrand launches in Canada

Mars distances the brand from its previous imagery with CSR efforts to help BIPOC complete culinary studies.

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Destination Ontario wants to inspire European wanderlust

Instead of expats returning to Germany and the U.K., the tourist board wants friends and family to reunite here.

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2021 Brand of the Year: For Sephora, beauty is in the eye of the customer

The retailer is transcending beauty standards and giving a voice to diverse communities.