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IPG improves forecast as Q2 sets a path for recovery

The holding company reported strong organic growth compared to both pre- and mid-pandemic quarters.

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Corner Office Shifts: Luxury apparel maker Mackage gets a new chief exec

Plus, Giant Tiger, High Liner Foods and Sleep Country appoint new senior leaders.

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Employees believe their firms are performing well on social issues

However, there’s work to be done on the environment, says Argyle PR’s latest Index.

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OneFeather brings financial services to Indigenous communities

With the launch of a payment app, the mobile tech company aims to overcome the barriers that keep First Nations, Metis and Inuit people from accessing their own money.

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Consumers and brands have different views on loyalty

Bond’s annual report not only shows the most-loved programs, but also a divide between brands and customer perception.

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Google Canada hires Laura Pearce as head of marketing

Making the jump from Twitter, Pearce will lead both consumer-facing and B2B teams for the tech giant.

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Kellogg sets a new ‘vector’ for its high protein cereal

A new design and digital campaign aim to move the brand away from high-performance and make it accessible to any active person.

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Corona is hiring a nature ambassador

The brewer is looking for someone to help it give back to nature in a time when domestic travel is high due to the pandemic.

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Hyundai Canada changes its marketing leadership

Christine Smith making the jump from the brand’s AOR Innocean is one of several new additions at the automaker.

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Gay Lea ventures into better-for-you snacking

The dairy co-op is using a broad array of tools to bring Ivanhoe Nothing But to life in grocery and convenience channels.

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Tim Hortons shows camp is more than fun and games

This year’s Camp Day campaign features an anthem penned by campers that speaks to the life skills they’ve developed.

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Virgin Mobile gets a new identity to reflect wider offerings

Virgin Plus is emphasizing the extra benefits and savings that come with a subscription, backed by one of its biggest-ever campaigns.

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Keurig Dr Pepper Canada names new president

Olivier Lemire, currently the company’s head of commercial strategy, will take over from a departing Stephane Glorieux.

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The pandemic has elevated digital expectations

A survey by OpenText suggests Canadians now have higher standards for what they consider a positive online experience.