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Enterprise launches a stand-alone creative agency

The PR firm has turned its growing creative team into Creative Currency, which will serve existing clients and seek its own.

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Gay Lea tells a bigger story with Bake it Forward

The dairy brand is delivering recipe books alongside its holiday baking kits to get people to start their own traditions.

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The link between ESG and investment

EY suggests a poor track record on sustainability could scare away investors as much as it does consumers.

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Pattison Food Group stands up for the little guy in the grocery business

Save-On Foods president Darrel Jones explains why a team-up between independent stores, and a spark from new CMO Peter Housley, will help it challenge the likes of Loblaw and Walmart.

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Swoop is turning discounts into travel demand

From the C-Suite newsletter: The low-cost carrier has been selling off inventory in a way that adds urgency to recovery.

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Ogilvy, FCB and BBDO land on WARC’s Creative 100

Meanwhile, Cossette earned two spots on the list of most effective campaigns.

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Cannes Lions adds new category, shakes up others

The festival has created an award specifically for B2B work, while evolving the approach for Media and Commerce.

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Dentsu Canada formalizes Shopify partnership

The agency sees opportunity with SMBs and larger-scale businesses, depending on core objectives.

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Mint adds new creative director as department continues to expand

Laura Rothstein will provide additional mentorship and oversight.

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SickKids creates a “Brave List” to support its gifting program

The hospital puts a twist on the nice list to drive donors to give more specific and much-needed holiday contributions.

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After a positive pilot, Kraft Heinz fires up The Kitchen

The in-house social team is growing from five to 24 employees, including a new managing director and ECD.

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Telus hires Rob Daintree to market home solutions

The former WestJet marketer brings his expertise to a portfolio that includes internet, TV and online security.

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Canadian Women’s Foundation empowers bystanders to stand up to abuse

Having created a life-saving hand signal, the non-profit is now helping the many Canadians who don’t know how to respond to signs of domestic violence.

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The 2022 SIAs shortlist jury revealed

The Shopper Innovation and Activation Awards regular deadline ends today.