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Why wait for Google?

Quantcast allows users to explore activation and measurement in cookieless environments well before 2023

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Via Rail gets back on track

After business largely came to a halt last year, the Crown corp returns to convincing travelers to leave their cars behind and get aboard its trains.

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Activia shows its pride for ‘gutsy’ women

The Danone brand pivots its equity in the functional benefits of yogurt into a more emotionally relevant positioning.

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SkipTheDishes wants to own the pre-game moment

The food delivery brand debuts a new strategy for activating its hockey sponsorship portfolio.

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Publicis Groupe continues to boost organic revenue in Q3

The company’s digital and data investments have chairman Arthur Sadoun optimistic about the months ahead.

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Gen Xers are keen on spending for Halloween

Insights from Caddle also reveal that almost half of Canadians will buy more candy after eating their first purchase.

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What Mondelez has in store for Halloween

From Shopper Marketing Report: How the company plans to drive 50% growth and what changes are coming for other holidays.

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Guru teams up with a Quebec reality show

The energy drink is reaching out to outdoor enthusiasts and fans of the hit show, Occupation Double.

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Astro keeps it simple at shelf

Lactalis feels some functional benefits (like those for its new Protein & Fibre yogurt) are compelling enough to stand out on their own.

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Loblaw runs a big contest to drive PC Optimum downloads

The company hopes driving home new ways to earn points will win over holdouts that have yet to adopt the app.

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Scotiabank makes a loud pledge to support diversity in hockey

“Canada’s hockey bank” puts inclusion at the centre of a new platform, launched by showing the discrimination some players have faced.

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Meet the People launches with Public Label and Match Retail

Innovatus’ new holding company is deploying $150 million over two years to bring more agencies into its integrated model.

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Juliet creates an editorial division

The new team produces long-form content for clients to help them engage audiences outside of the usual channels.

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McDonald’s makes Monopoly exciting by making it easy

A push behind the contest reflects refreshed prizing and digital gameplay methods that match the new ways people order.

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Digital in-housing trend persists after 2020 spike

New research from Ipsos also finds privacy and brand safety concerns have not impacted social investment.