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Rethink makes rolling papers that double as straws for Truss

The Molson-Hexo joint venture takes a masterbrand approach to introducing a “trusted” family of cannabis-infused drinks.

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Birks picks Junction59 to lead creative

The Toronto agency is creating an international campaign to help the legacy jewellery brand draw younger buyers.

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HomeEquity enlists a con man to protect seniors

The financial brand looks to help its target audience enjoy a stress-free retirement by avoiding the uptick in scams, during the pandemic.

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It could be a scary Halloween for confectioners

New insights show that there will not only be fewer trick-or-treaters this year, but also fewer homes giving out candy.

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Where pandemic challenges have hit the workforce

A study from the Conference Board of Canada shows 65% of firms have recently enacted new talent policies.

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How Kits is becoming a one-stop-shop for eye-care

From the C-Suite newsletter: The company will soon launch online exams as it invests in the virtual customer experience.

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View from the C-Suite: Truss unveils five new cannabis beverage brands

How CMO Lori Hatcher helped the Molson-Hexo joint venture build a product line that caters to various cannabis occasions.

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Bud Light makes a doc about inequality among DJs

When past music marketing revealed women didn’t have a voice in the industry, the brand adapted its strategy to address the issue.

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Back-to-school spend expected to drop 21%

A new survey finds certain categories could be harder hit than others, though Quebec seems slightly more resilient.

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Sherwood wants to add the flare of other sports to hockey

The Canadian Tire brand was stale among young players, so is trying to embody the evolution of the game.

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How BMW is bringing the dealership home

Live-streaming its vehicle launches is one way the luxury brand is giving buyers access to its cars and expertise.

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Why High Tide has pegged Ontario for even more growth

The company became Canada’s biggest cannabis retailer after acquiring Meta Growth last week. Its CEO explains what’s next.

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Black talent feel ‘cultural fit’ would shut them out of advertising

A report from Ogilvy suggests young Black people are well aware of opportunities in the industry, but also the barriers to entry.

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KFC makes finger-lickin’ a dirty word

The QSR gets back to brand investment by tweaking its historic tagline for the times we live in now.