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KFC toasts pairing fried chicken with champagne

The QSR is tapping growing cultural awareness of the combo, touting it as a new sensorial experience for its chicken.

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Dairy Farmers of Canada goes all in on sustainability

Farmers are showing just how deep their commitment is to meeting the organization’s net-zero goal.

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CCOs, CMOs and CSOs chat creativity in Canada: Part Two

Agencies and marketers talk relationships, changes brought on by the pandemic and what’s holding the industry back.

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Silk’s out of home becomes a home for bees

Expanding on a test Danone conducted last year, billboards that double as hives aim to boost a sustainability message that’s important to plant-based customers.

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Haagen-Dazs plays up the decadence factor with its ‘extraaz’ collection

The Nestle ice cream brand is being positioned around indulgence, amplifying the lux message with a sampling yacht.

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Arizona Hard is driving trial with bikes and seeding kits

After last year’s success, the Molson Coors brand is employing more tactics to generate interest in a new flavour.

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How Betterwith ice cream pivoted its message

The regional brand is finding success focusing on sugar content instead of ingredient traceability.

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Dollar stores are attracting more pet food buyers

According to Numerator, pet spending across channels is bucking overall CPG downturns.

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FMCG Gurus points out the potential for plant-based fish

The research firm’s insights reveal that calling out the right health benefits is key to helping the category take off.

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2SLGBTQ+ advertisers still feel discrimination

Research from PrideAM suggests a significant portion of advertisers don’t feel secure disclosing their identities.

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The Body Shop says gay, and trans, and non-binary…

The retailer’s ongoing support of 2SLGBTQ+ people is focused on making sure every person feels seen and supported.

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In Brief: CDM Montreal rebrands following re-acquisition

Plus, Zeno Group wins California tourism assignment and M&H adds two new leaders.

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CCOs, CMOs and CSOs chat creativity in Canada: Part One

Agencies and brand marketers met for an informal discussion on how local strengths and business models stack up on the global stage.

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Is at-home fitness still relevant?

From the C-Suite newsletter: To hold their ground post-pandemic, brands like Peloton and Mirror should avoid mimicking gyms.