The 55 Rush team is looking at building out its community hubs to
encompass French-language content as well as U.S. market expansion.

Building stronger connections: finding opportunity in change

For 55 Rush capturing a consumer’s heart comes down to solving their problems

Sponsored

pexels-jose-francisco-fernandez-saura-802024

Knowing your brand assets from your elbow

John Bradley and Carrie Bradley connect the left and right brain to help you figure out the distinct elements that provide the most value.

NFT

Why the David Suzuki Foundation created an NFT

The non-profit is highlighting the emissions created by the buzzy digital tokens to reach a new audience: the tech sector.

toa-heftiba-FV3GConVSss-unsplash

How agencies are rethinking the office

From WeWork offices and hybrid models to whole networks being under one roof, talent will be returning to spaces that are meaningfully different from what they left.

FELACompV1

In Brief: Director X’s prodco heads to the U.S.

Plus, AntiSocial adds two to support its growth, while Apex and Ruckus grow their client roster internationally.

Screen Shot 2021-03-22 at 3.49.51 PM

The rise of ‘calmtainment’

As the pandemic boosts interest in wellness apps and platforms, brands are layering health-focused messaging into their content plays.

cogeco-campaign

Cogeco goes ‘epic’ to shake up connected TV

To help Epico compete with IPTV offerings from national players, the telco is bringing excitement to small urban centres.

Screen Shot 2021-04-16 at 11.15.14 AM

SickKids shows the day-to-day resilience of moms

The hospital takes a long-form, vlog-style approach to encourage participation in its gifting program this Mother’s Day.

Neutrogena-main

Neutrogena appeals to Quebec’s skincare needs

The cosmetics brand is celebrating the province’s unique face cleaning rituals as it hikes ad spend in the province.

andrelouis2-1-crop

The&Partnership promotes Andre Louis to president

The longtime strategy lead will oversee the agency’s expansion across the country and in North America.

publicisoffice

Publicis Groupe got back to positive organic growth in Q1

Strong performance in North America, as well as its digital and data operations, helped the company beat its expectations.

SkiptheDishes-rebrand

McCann Canada to lead creative for SkiptheDishes

The agency picked up AOR duties as part of a global review by parent company Just Eat Takeaway.

REMAX OOH 3

Re/Max promises its customers an ‘unfair advantage’

Straying from real estate’s more conventional messaging, the broker is adopting a challenger mentality to make its brand feel less ‘commoditized.’

RTD-sapsucker

Sapsucker tries to take root in a booming RTD market

The sparkling water brand is riding strong feedback for use as a mixer and mocktail into a new category.

Dove Kids_Gift Pack

Dove brings its self-esteem messaging to bath time

Taking inspiration from its parent brand, Dove Kids Care aims to make sure children get positive affirmations from the shelf to the tub.