Cannes 2021: Canadian work earns 11 nominations in Health and Wellness
Seven agencies landed on the shortlist, but the country was shut out from a competitive group of nominees vying for Pharma Lions.
Tim Hortons develops a new framework to tell its stories
The QSR is deploying an $80 million investment with a focus on real people to re-spark a deep connection with Canadians.
Harley-Davidson puts safety (and diversity) first
The “Tough Turban” was designed to let Sikh riders hit the road safely while still honouring their faith.
2021 Marketing Awards Shortlist: Advertising
The final shortlist for this year’s awards covers campaigns across film, press, radio, PR, OOH, digital, direct and more.
Humber establishes scholarship for BIPOC in PR
Agnostic is leading a group of agencies in an effort to remove financial hurdles that can keep talent away from the industry.
What can brands learn from fin-fluencers?
TikTok has given rise to a host of Gen Z-friendly creators who dispense digestible advice on complex financial concepts.
Nespresso uses a premium positioning to connect with two different targets
The brand is showing the quality of iced coffee to tap into summer demand, while also driving awareness for its little-known B2B division.
Cannes Lions 2021: Two Canadian teams win Young Lions Bronze
Entrants from John St., Cossette and Coca-Cola won for ideas to support youth leaders.
Motive gets AOR duties with PepsiCo
The agency’s remit expands, taking the lead on the company’s flagship beverage brands, along with three snack assignments.
Cossette wins big at Idea Awards
The agency won two of five Grand Prix at the show honouring the top work from Quebec’s creative and advertising industries.
2021 Marketing Awards Shortlist: Public Service
The first of two lists for the Advertising category, these campaigns are all looking to be recognized for doing good.
Tank creates department for employee wellness
Sophie Gaudet will permanently lead efforts to ensure staff are fulfilled and happy as they begin to return to the office.
Couche-Tard picks Taxi as its AOR
The Canada-wide assignment includes “a full slate of agency work” for both the Circle K and Couche-Tard convenience banners.
2021 Marketing Awards Shortlist: Craft
See the nominees vying to be recognized in excellence in areas ranging from art direction and copywriting to directing and editing.
