LATEST NEWS
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McDonald’s Canada announces CEO Michèle Boudria will step down
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GM Canada names Lauren MacDonald as its first CMO in major marketing revamp
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Strategy opens Brand of the Year call for entries
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In the aisles with Loblaw Agency VP Julie Pacheco
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Maple Leaf Foods contest celebrates the hot-dog days of summer
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Kruger doubles down on patriotism with playful series of campaigns
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In the aisles with Loblaw Agency VP Julie Pacheco
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Roundtable, part 2: How consumer and B2B buyer behaviour is closer than you think
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Roundtable: How consumer and B2B buyer behaviour is closer than you think
MORE NEWS
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We Are Social Sport launches in Canada with World Cup in mind
July 17, 2025 -
Twizzlers extends summer fun with campaigns, contesting and sponsorships
July 17, 2025 -
Roundtable, part 2: How consumer and B2B buyer behaviour is closer than you think
July 17, 2025 -
Jean-François Dumais joins Publicis Montreal, Francesco Grandi departs Ogilvy
July 17, 2025 -
McDonald’s Canada announces CEO Michèle Boudria will step down
July 16, 2025 -
Omnicom touts ‘resilience’ after better-than-forecasted second quarter
July 16, 2025 -
Agency Wins: McCann Toronto lands AOR business at Bobcat
July 16, 2025 -
Roundtable: How consumer and B2B buyer behaviour is closer than you think
July 16, 2025 -
Chicken Farmers of Canada pitches chicken as a protein-packed snack
July 16, 2025 -
Kabam adds live-action pizzazz to Marvel game’s PC rollout
July 16, 2025 -
Arrivals + Departures names Dustin Rideout as its chief strategy officer
July 15, 2025 -
Better-for-you pasta brand Felicia expands presence in Canada
July 15, 2025 -
What’s the neuroscience of nationalism? Here’s what the research says
July 15, 2025 -
Last call for Strategy Brand of the Year and Marketer of the Year nominations
July 15, 2025 -
Coca-Cola uses the force of cultural connectivity in Star Wars LTO
July 15, 2025 -
How far is too far when marketing the Maple Leaf?
July 14, 2025 -
Kraft Heinz reportedly planning split after 10 years: WSJ
July 14, 2025 -
Doritos’ out-of-home dining adventure continues at Osmow’s
July 14, 2025 -
Subway Canada drives nostalgia with Happy Gilmore 2 campaign
July 11, 2025 -
Indigenous voices shape IKEA installation in Winnipeg
July 11, 2025 -
Marketer Moves: Riviana names director of shopper marketing for North America
July 11, 2025 -
Coors Light makes rock stars out of regular people with fake record label
July 11, 2025 -
Decoding the rise of Gen Z traditionalists
July 11, 2025 -
Lay’s tells farm-to-bag story through well-known catchphrase
July 11, 2025