KFC toasts pairing fried chicken with champagne

The QSR is tapping growing cultural awareness of the combo, touting it as a new sensorial experience for its chicken.

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Dairy Farmers of Canada goes all in on sustainability

Farmers are showing just how deep their commitment is to meeting the organization’s net-zero goal.


CCOs, CMOs and CSOs chat creativity in Canada: Part Two

Agencies and marketers talk relationships, changes brought on by the pandemic and what’s holding the industry back.


Silk’s out of home becomes a home for bees

Expanding on a test Danone conducted last year, billboards that double as hives aim to boost a sustainability message that’s important to plant-based customers.

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Haagen-Dazs plays up the decadence factor with its ‘extraaz’ collection

The Nestle ice cream brand is being positioned around indulgence, amplifying the lux message with a sampling yacht.

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Arizona Hard is driving trial with bikes and seeding kits

After last year’s success, the Molson Coors brand is employing more tactics to generate interest in a new flavour.

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How Betterwith ice cream pivoted its message

The regional brand is finding success focusing on sugar content instead of ingredient traceability.


Dollar stores are attracting more pet food buyers

According to Numerator, pet spending across channels is bucking overall CPG downturns.


FMCG Gurus points out the potential for plant-based fish

The research firm’s insights reveal that calling out the right health benefits is key to helping the category take off.


2SLGBTQ+ advertisers still feel discrimination

Research from PrideAM suggests a significant portion of advertisers don’t feel secure disclosing their identities.

The Body Shop Poster

The Body Shop says gay, and trans, and non-binary…

The retailer’s ongoing support of 2SLGBTQ+ people is focused on making sure every person feels seen and supported.


In Brief: CDM Montreal rebrands following re-acquisition

Plus, Zeno Group wins California tourism assignment and M&H adds two new leaders.


CCOs, CMOs and CSOs chat creativity in Canada: Part One

Agencies and brand marketers met for an informal discussion on how local strengths and business models stack up on the global stage.


Is at-home fitness still relevant?

From the C-Suite newsletter: To hold their ground post-pandemic, brands like Peloton and Mirror should avoid mimicking gyms.