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How brands led the way on Twitter during lockdown

Canadian programs connected with communities by championing passions and concerns

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Tim Hortons to bring Loop containers to restaurants

The QSR joins TerraCycle’s circular economy platform, and will pilot reusable, returnable cups and containers in 2021.

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Agencies took ‘informal’ approach to hiring gaps

As agencies chart their recovery, a survey from the CMA and strategy provides a snapshot of work life pre-pandemic.

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Introducing strategy’s Diversity and Inclusion advisory board

In addition to the inaugural board, the publication has also committed to specific goals for its conferences and advisory boards.

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Pizzaville and Spin Master partner to entertain families

The QSR bundles a board game with pizza to be relevant in pandemic home dining trends that are starting to re-emerge.

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Milestones gets a hand from Ryan Reynolds to boost happy hour

The restaurant admits ad spend is lighter, but hopes the A-lister’s Aviation Gin will help bar business.

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P&G boosted its marketing spend in Q1

The CPG giant is delivering on its plan to “reinvest” cost savings as sales spiked in nine out of ten product segments.

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ICA and Bell Media’s contest will celebrate diverse ads

The IDEA competition aims to prove that diversity in front of and behind the camera has benefits for business strategy.

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IPG posts better-than-expected 3.7% organic dip

The holding company also announced that Philippe Krakowsky will succeed Michael Roth as CEO in the new year.

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CSMLS brings medical technologists out of the lab

Facing shortages, testing backlogs and the spectre of funding cuts, the national body looks beyond COVID-19 to boost support.

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What marketers are missing in their pandemic responses

A report by Dentsu suggests many may be erring in basing their strategies on previous recessions.

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Grocery delivery brands are in a dead heat on trust

BrandSpark’s annual Most Trusted Awards also found the ecommerce retailers that are managing to edge out Amazon.