Mockups Design

RedHat takes a consumer-inspired approach to B2B marketing

Open-source Linux-based software isn’t the most accessible concept, so OneMethod took a different path to make it understandable for clients.

pexels-photo-359989

Up to the Minute: Venture hires Ed Lee to lead strategy

Plus, SickKids adds to its marketing team and Public Label brings on a new exec to lead growth.

Will_Canada_Games_PR_Images3

Canada Games Council wants to spark greatness

A rebrand is meant to inspire more than just the athletes and includes the organization’s first-ever ecommerce play.

gorving

Go RVing brings ‘Wildhood’ to a new generation

The organization shifts its platform to meet demand among younger people who want to keep their adventurous spirit alive during a pandemic.

scotts

Scotts freshens up to reach new green thumbs

The lawncare brand goes into market early to capitalize on unprecedented interest in gardening (yes, even in winter).

johnwren

Omnicom reports losses across the board in Q4

CRM and advertising continued to take hard hits at the holding co, while its previously-strong health practice takes a dip.

nationalsports

Canadian Tire to shutter National Sports banner

The news comes as the retailer’s non-sports divisions report gains in comparable sales and triple-digit ecommerce growth.

CIBC Dividend 3

CIBC makes responsible spending more rewarding

The bank tries a new approach to reach cash-back card users, who tend to be more pragmatic than aspirational.

MEO_press3

Mama Earth takes on big grocers in the delivery arena

As consumers get used to groceries coming to their door, the organic food company is trying to reach the ones who want a foodie experience from delivery.

Honibe--Honibe- launches HoneyPops- the first pure honey throat

Honibe launches a kid-friendly lollipop lozenge

The PEI brand adds another honey-based SKU, tapping into demand from parents for products they can monitor.

General Mills Canada-Cheerios Changes Iconic O-s into Happy Hear

Cheerios switches out its O’s for hearts

The brand is also partnering with Fitbit to solidify its position as a heart-healthy choice in a category returning to growth.

McGill-Couche-tard store

The force of frictionless retail

From Shopper Marketing Report: Couche-Tard is exploring opportunities in a concept most associated with Amazon as the pandemic keeps momentum strong.

Kia

Kia treats its redesigned Sorento as a whole new car

A campaign tries to create the same kind of buzz that would come with a new model to show what the automaker stands for today.

June-Hong-Innocean

Innocean Canada names new president and CEO

June Hong takes over the role from Peter Kwan, who is now the agency network’s global head of management.