How brands led the way on Twitter during lockdown
Canadian programs connected with communities by championing passions and concerns
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Corner Office Shifts: Airlines bid adieu to retiring chief execs
Air Canada and Flair find new CEOs, while OLG welcomes its own new company leader.
Life after a bankruptcy
Nearly 30 retailers have filed for protection since the onset of COVID-19. What recovery strategies could help them survive?
How Metrolinx is getting people to relax on the rails
The latest in the transit operator’s safety campaign is helping UP Express handle the two-pronged downturn in transit and air travel.
Going back to nature to drive interest in senior living
The Residence at Littledale uses nearby parks to highlight the independent, safe experiences residents can expect.
Is this the eve of a marketing renaissance?
John Bradley and Carrie Bradley on why now might be the time for marketing to regain its influence in strategic business decisions.
Arterra finds the local connection to international wines
Expats now living in Quebec are helping the wine maker combine the historical popularity of imported wines with demand for local products.
Mo Bofill joins 123w to establish a Toronto office
The Vancouver agency’s new partner will help it expand its design-led approach.
Up to the Minute: H&M is now on Instacart
Plus, Pigeon adds two more to its leadership team while Doug & Partners wins a new destination marketing client.
NFA adds to executive, creative and strategy teams
Seven hires, including new GM Chris Perron, are supporting growing business and an expanding network of offices.
How Popeyes kept up the buzz for its chicken sandwich
A social VIP list and murals helped the QSR remind consumers of how eager they were for the sandwich to come to Canada.
Doritos taps into Gen Z’s love of self-expression with a model search
Fashion victim Dino Mita is back as the brand looks to connect with the next generation of younger customers.
Who are this year’s Canadian Young Lions winners?
Winners across creative, media and marketer categories were chosen from 149 entrants.
Fountain Tire shifts gears to drive trust in mechanics
Fighting the trade’s perception problems, the auto service chain is giving customers reasons to rely on its technicians’ know-how.
Why GoDaddy is passing the baton to entrepreneurs
The web hosting company is tweaking its sports strategy to show a realistic view of what small business owners are facing.
