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How brands led the way on Twitter during lockdown

Canadian programs connected with communities by championing passions and concerns

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Corner Office Shifts: Airlines bid adieu to retiring chief execs

Air Canada and Flair find new CEOs, while OLG welcomes its own new company leader.

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Life after a bankruptcy

Nearly 30 retailers have filed for protection since the onset of COVID-19. What recovery strategies could help them survive?

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How Metrolinx is getting people to relax on the rails

The latest in the transit operator’s safety campaign is helping UP Express handle the two-pronged downturn in transit and air travel.

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Going back to nature to drive interest in senior living

The Residence at Littledale uses nearby parks to highlight the independent, safe experiences residents can expect.

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Is this the eve of a marketing renaissance?

John Bradley and Carrie Bradley on why now might be the time for marketing to regain its influence in strategic business decisions.

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Arterra finds the local connection to international wines

Expats now living in Quebec are helping the wine maker combine the historical popularity of imported wines with demand for local products.

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Mo Bofill joins 123w to establish a Toronto office

The Vancouver agency’s new partner will help it expand its design-led approach.

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Up to the Minute: H&M is now on Instacart

Plus, Pigeon adds two more to its leadership team while Doug & Partners wins a new destination marketing client.

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NFA adds to executive, creative and strategy teams

Seven hires, including new GM Chris Perron, are supporting growing business and an expanding network of offices.

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How Popeyes kept up the buzz for its chicken sandwich

A social VIP list and murals helped the QSR remind consumers of how eager they were for the sandwich to come to Canada.

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Doritos taps into Gen Z’s love of self-expression with a model search

Fashion victim Dino Mita is back as the brand looks to connect with the next generation of younger customers.

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Who are this year’s Canadian Young Lions winners?

Winners across creative, media and marketer categories were chosen from 149 entrants.

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Fountain Tire shifts gears to drive trust in mechanics

Fighting the trade’s perception problems, the auto service chain is giving customers reasons to rely on its technicians’ know-how.

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Why GoDaddy is passing the baton to entrepreneurs

The web hosting company is tweaking its sports strategy to show a realistic view of what small business owners are facing.