image001(1)crop

MSL names Lauren Thomson as new creative VP

The promotion rounds out a year that has included 20 new staff and assignments with GM, Google and P&G.

jnj

Johnson & Johnson to spin off consumer brands

The likes of Tylenol, Listerine and Band-Aid will be separated from the pharma and device business.

common-cold

Sales for cold, cough and flu products expected to be flat

Numerator data shows lifting restrictions haven’t had a major impact (yet).

PerformanceArt_New-Employees_nov8

Performance Art scales rapidly in first four months

New senior strategy and tech talent in Toronto are among the two dozen staff the IPG agency has added since the summer.

2021.11.08 Yonge & Dundas - Canadian Tire - 3D Pet Food

Canadian Tire tries to pop in the pet category

A campaign featuring 3D billboards comes as the retailer’s Q3 results show supply chain pressure impacting otherwise positive sales.

EGG PRES - STATUS

Egg Farmers of Canada write a book to crack down on egg myths

The wisecracking book aims to counteract notions about health that have trickled down to younger consumers.

smoothie-hero

Ford makes a smoothie from ingredients in its cars

The automaker wants to show off innovation novel to the category: the sustainable, plant-based materials it uses to make its parts.

Rethink NEW AGENCY PHOTO (Sept 24)

2021 AOY, Digital and Design Gold: Rethink’s winning streak hits a milestone

The agency’s triple win comes after a year of initiating people-pleasing initiatives and going against the traditional agency culture grain.

Zulu Alpha Kilo (Updated Oct 3)

2021 AOY Silver: Zulu Alpha Kilo takes control of its future

The indie agency is continuing to invest in its people by leaning into a learning culture and focusing on its values.

Screen Shot 2021-11-11 at 1.59.02 PM

2021 AOY Bronze: Ogilvy reaches beyond its borders

By putting the right talent in place and embracing “borderless creativity,” the agency is closer to achieving its goals.

Agency Group Photo - 123w

2021 Small AOY Gold: 123w is a talent magnet

The indie shop is embracing being in the transformation business after a year of revamping and accelerating brands.

Group_extended - Broken Heart Love Affair

2021 Small AOY Silver: For the love of BHLA

The new(ish) shop’s mission is to build creative brand platforms that stand the test of time.

Agency Group Photo - Fuse Create

2021 Small AOY Bronze: Fuse Create turns heads

How the agency’s “radical” decision to fundamentally change its product, reputation and culture has paid off.

Agency Group Photo - Initiative

2021 Media AOY Gold: Initiative weaves its own Storyline

While the media agency works to identify exposure opportunities for brands, its new content division aims to create relevance.