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The A-List: Media Experts

Staying a step ahead by responding to human behaviour

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Food sales are cooling, but other stores are rebounding

While some retail trends are finally beginning to reverse, it could be due to comparisons to the outset of the COVID-19 pandemic.

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General Mills cheers a little louder for Olympians

The company is boosting its “Cheer” Olympic platform with a new ad, bolder designs, promos and custom retailer programs.

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Nearly half of Canadians purchase ‘natural’ products

Mintel’s latest study also reveals buying local is more top of mind for Canadians than Americans.

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Rethink and The Local Collective win 2021 SIA Grand Prix

The Molson “Make It Canadian” and Roncesvalles BIA “Not For Lease” campaigns were this year’s big winners.

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Why Calgary Co-op’s local loyalty is so strong

From private label to customizing selection by neighbourhood, the grocer’s VP of marketing explains its extensive community approach.

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Dentsu and Sampler team up to offer integrated trial

In addition to getting access to each other’s clients, the sampling service will help CPGs connect trial with digital marketing.

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Industry split over progress on diversity and inclusion

However, respondents to strategy’s pulse-check survey are more satisfied with the actions taken by their own organizations.

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Lord & Lady embraces a colourful look for coffee

The roaster uses hand-placed stickers to invite customers brewing at home to learn more about coffee in an unpretentious way.

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How marketing departments can boost their failing grade

From earning business influence to giving agencies tactical work, John Bradley and Carrie Bradley have ways to earn extra credit.

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The 2021 Agency of the Year awards kick off

Agencies that plan to enter the program will need to state their intent before June 18.

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Cobs Bread takes steps to tap new avenues for growth

The bakery franchise is prioritizing convenience and a digital loyalty program in order to meet its bullish expansion goals.

Destination Canada

View from the C-Suite: Destination Canada asks travellers to spend locally

As the sector continues to reel from the pandemic, the industry group’s new campaign calls on Canadians to visit their own backyard.

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Co-chairs and jury revealed for 2021 Strategy Awards

The 13-person panel will soon judge the country’s best brand-building ideas and insights, as well as the planners behind them.

Work from Home

How employees want to return to work

Research from KPMG suggests a majority want hybrid models to be implemented and feel employers are ill-prepared to transition.