WeWork - 1010SteCatherine01 (photo credit_ WeWork)

Cossette eyes the future with a move into WeWork

The agency is relocating in Montreal as part of a pilot project intended to provide greater flexibility to itself and its employees.

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Fido gives diverse musicians a louder voice ahead of the Grammys

The telco’s latest community-focused initiative includes a web series with BIPOC and LGBTQ2S+ artist interviews and performances.

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Kruger picks Broken Heart Love Affair as new agency

As it continues to invest in its brands, the paper company wants to do more creative work that drives business results.

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Bensimon Byrne establishes new leadership for its agencies

Under the Tadiem parent company, a new CEO and executive team have been named to lead the future of its three agencies.

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WPP’s organic revenue was down by 8.2% in 2020

But the holding company’s recent trajectory has it expecting 2021 to be a year of “solid recovery.”

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Aeroplan courts Starbucks Rewards customers

Members can now earn points at the coffee chain, as the loyalty program continues to extend into more everyday purchases.

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Women of colour feel less welcome in marketing

A CMA survey shows a gap between how marketers as a whole and their non-white, female peers feel about their workplaces.

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Neale’s Sweet ‘n Nice tells the story of its (real) founder

Juniper Park’s incubator for BIPOC-owned businesses helps the ice cream brand express its identity ahead of expansion.

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Hudson’s Bay marks a year of living in lockdown

The retailer looks at the ups and downs of the last twelve months, shifting its focus to homegoods that give customers a sense of control.

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How marketers inadvertently help fuel ad fraud

At last week’s Dx3 conference, a marketer-turned-ad fraud investigator explained how brands can help protect their investments.

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Corner Office Shifts: Arc’teryx and Herschel name new CEOs

Plus, former Nestle Waters CEO joins Flow as chief executive.

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Sleep Country’s aggressive digital push pays off

The retailer’s ecommerce play and Endy acquisition have untapped significant growth. But there’s still value in physical stores.

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Interest in private label is about more than value

Mintel shows that price plays a role, but consumers are increasingly drawn to the category’s product quality and innovation.

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Salt XC is expanding into the U.S.

The experiential commerce shop is emerging from under the radar, taking its holistic model and early client success to Chicago.