Cossette eyes the future with a move into WeWork
The agency is relocating in Montreal as part of a pilot project intended to provide greater flexibility to itself and its employees.
Fido gives diverse musicians a louder voice ahead of the Grammys
The telco’s latest community-focused initiative includes a web series with BIPOC and LGBTQ2S+ artist interviews and performances.
Kruger picks Broken Heart Love Affair as new agency
As it continues to invest in its brands, the paper company wants to do more creative work that drives business results.
Bensimon Byrne establishes new leadership for its agencies
Under the Tadiem parent company, a new CEO and executive team have been named to lead the future of its three agencies.
WPP’s organic revenue was down by 8.2% in 2020
But the holding company’s recent trajectory has it expecting 2021 to be a year of “solid recovery.”
Aeroplan courts Starbucks Rewards customers
Members can now earn points at the coffee chain, as the loyalty program continues to extend into more everyday purchases.
Women of colour feel less welcome in marketing
A CMA survey shows a gap between how marketers as a whole and their non-white, female peers feel about their workplaces.
Neale’s Sweet ‘n Nice tells the story of its (real) founder
Juniper Park’s incubator for BIPOC-owned businesses helps the ice cream brand express its identity ahead of expansion.
Hudson’s Bay marks a year of living in lockdown
The retailer looks at the ups and downs of the last twelve months, shifting its focus to homegoods that give customers a sense of control.
How marketers inadvertently help fuel ad fraud
At last week’s Dx3 conference, a marketer-turned-ad fraud investigator explained how brands can help protect their investments.
Corner Office Shifts: Arc’teryx and Herschel name new CEOs
Plus, former Nestle Waters CEO joins Flow as chief executive.
Sleep Country’s aggressive digital push pays off
The retailer’s ecommerce play and Endy acquisition have untapped significant growth. But there’s still value in physical stores.
Interest in private label is about more than value
Mintel shows that price plays a role, but consumers are increasingly drawn to the category’s product quality and innovation.
Salt XC is expanding into the U.S.
The experiential commerce shop is emerging from under the radar, taking its holistic model and early client success to Chicago.
