Cossette makes two Quebec leadership appointments
ECD Louis-Philippe Tremblay will lead the creative department, while CSO Florence Girod adds duties nurturing agency culture.
Mark’s more casual approach to the simple things in life
To be seen for more than work clothes (and reach a bigger market segment) the retailer gets more direct about casual wear in a new brand platform.
Hershey makes Halloween marketing about more than trick-or-treating
Gamifying another holiday is helping the CPG create a month-long celebration at home.
Sid Lee wins big at first Idea Awards
The agency won four Best in Discipline awards at the recently-amalgamated show recognizing the best work in Quebec.
Juniper Park\TBWA brings on two dozen new hires
The agency welcomes new leaders in its strategy and content, as well as numerous additions in creative and client services.
Finalists announced for 2020 Canadian Young Lions
The nominees in the Marketer and Media category have been revealed, with winners to be announced in October.
How Harry Rosen is staying confident amidst uncertainty
Demand for suits isn’t high right now, but the retailer is persevering by staying committed to menswear trends and a digital transformation.
General Mills is ‘rebuilding’ its marketing spending
The company is boosting spend to not just invest in big brands, but get high-quality first-party data on its consumers.
White Spot reconnects with diners, wherever they eat
B.C.’s family casual chain pivots from its “Spotitarian” platform to strengthen its connection to loyalists and lapsed customers.
Huggies finds a place for hugs during social distancing
The diaper brand keeps its positioning relevant, building affinity with moms who feel disconnected from other family members.
Immunity boosting is driving health trends
Research from Social Nature also finds transparency is important to Canadians, but brands should avoid the clinical approach.
Silk makes it simple to go vegan, sometimes
The category leader is embracing a word most brands avoid to show that cutting out meat and dairy is easier than people tend to think.
Labatt’s head of education helps sell the merits of smart drinking
Expert Michelle Tham educates consumers on beer options that were once on the fringe, like the new non-alcoholic Budweiser Zero.
Diana Frost named chief growth officer at Kraft Heinz
From the C-Suite newsletter: The former Mars Wrigley exec joins as the CPG begins a transformation plan to reorganize its portfolio.
