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Why wait for Google?

Quantcast allows users to explore activation and measurement in cookieless environments well before 2023

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CMM

CMDC launches a Manifesto to champion local media

The organization wants to take a leadership role in conversations about the importance of trusted, community outlets.

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Kids Help Phone looks beyond the crisis moments

The non-profit wants to lower the barrier for reaching out by showcasing services ranging from community-building to dealing with the stress of back-to-school.

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Cracker Barrel brings the swagger back to cheese

Building on the popularity of a previous campaign, the company leans into an over-the-top love for its hero product.

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Baycrest guides Canadians to better brain health

A new campaign aims to solve a gap in education by showing that aging is not something to be feared.

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Porter rediscovers a ‘love’ of flying

After an 18-month marketing hiatus, the airline puts its customers’ love in the spotlight as it expands to new markets.

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View from the C-Suite: Steve Ambeau defines success for Palliser and EQ3

Palliser Furniture Group’s first CMO says its first step will be to align on the meaning of brand, ecommerce and digital transformation.

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Few organizations consider themselves as leaders in CX

But research by Medallia and Ipsos finds customer experience investment may be on the rise.

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The Garden and Edelman join SodaSteam’s agency roster

The new creative and PR AORs previously worked on the Bubly flavour drop launch earlier this year.

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Public Mobile helps people make ‘cents’ of the wireless market

Telus’ low-cost provider is touting its no frills appeal with an appropriately simple message about its value proposition.

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Vaccine passports may spur interest in indoor events

Research from IMI shows that those over 55 are particularly encouraged by mandatory requirements compared to those under 35.

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The Colony Project becomes Middle Child in rebrand

The name sheds the negative connotations of its previous moniker, while also setting positive expectations for the future.

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Tylenol and Heineken lead their categories in brand health

YouGov’s first Canadian brand rankings of the year look at the personal care, beer and seltzer categories.

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YouTube champions the impact of Canadian creators

The platform’s nationwide campaign spotlights YouTubers that have taught and inspired communities across the country.