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Marketing Awards 2020: Craft shortlist

Day three begins with 19 production shops and agencies getting nominations in the category recognizing technical achievement.

This year, it has expanded again, investing in a 10,000-plus square-foot space focused on its in-house production capabilities, which features a full shooting studio for photo and video.

How production houses are getting back to work

With shoots set to resume, companies are streamlining their resources and being more strategic about organizing crews.

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Black & Abroad wins big in Multicultural

FCB/Six was crowned a Gold winner, alongside Balmoral and Ethnicity Matters, on day two of Marketing Awards Week.

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Open letter calls for action against racism in Canadian ad industry

A new group, created to advocate for BIPOC in the field, has drafted 15 steps for agencies and marketers to address systemic racism.

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Marketing Awards 2020: Multicultural shortlist

Day two kicks off with a peek at the finalists that created work targeting diverse ethnic audiences.

L-Or-al Canada Inc--Canadian customers to benefit from safe AI-p

L’Oreal bring AR virtual trials to Amazon

The beauty giant launches the tech on the ecommerce site amid a shift to digital that has been accelerated during the pandemic.

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Canada’s most-trusted brands, pre- and post-COVID-19

This year, the Gustavson School of Business conducted two surveys to help trace changes in consumer trust.

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CMO Council: What’s next in innovation?

From the C-Suite newsletter: How marketing leaders are tackling the innovation agenda as the country enters a state of recovery.

Pandemic Proposals

The pandemic proposals

Deloitte:Isaac’s Mike Robitaille asks marketers how they will help define the next era of conscious consumerism.

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Sid Lee and CN win Design Best of Show

Lg2, Pendo Brands, Ogilvy, Rethink and John St. also add Gold “M”s to their trophy shelf.

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Consumers more concerned about inequality than health

IMI’s latest wave of pandemic research shows more people think social unrest is the biggest issue facing their communities.

Canada-Life

Canada Life recalls the historical benefit of expertise

The insurer begins to tell the story of its new singular brand after combining divisions last year.

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Marketing Awards 2020: Design shortlist

Day one of the first-ever virtual Marketing Awards Week kicks off with finalists in categories ranging from packaging to brand identities.

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We need a commitment against racism in Canada

Ethnicity Matters’ Howard Lichtman on the role multicultural marketing has in creating a more equitable industry here.