Passion & Persistence is a sponsored series that Globe Content Studio created for American Express Canada, which profiles Canadian entrepreneurs, like chef Nuit Regular, and their unique experiences
running a business during the pandemic.

Reading the room: how to make your brand story relevant

Globe Content Studio taps newsroom skills to elevate content marketing

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Sport-Chek

Sport Chek creates a checklist for inspiring everyday athletes

The retailer’s first wholly in-house campaign takes a refreshed approach to making an active lifestyle more accessible.

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Up to the Minute: IKEA makes a trip downtown

Plus, Citoyen names new leader in Quebec and BIMM picks up an assignment from Trillium Health.

rebeccaho

New COO among Ethnicity Matters’ growing ranks

Mandates from GoDaddy, Danone and Rogers are driving expansion across departments at the multicultural agency.

zulu-promotions

Zulu promotes eight as part of ‘reengineering’

New leadership roles in creative, strategy, digital and production are part of an internal plan for the next decade.

Medical Marijuana/ Cannabis And Accessories

One quarter of Canadian cannabis users use it as a sleep aid

Vivintel’s latest insights suggests potential cannabis consumers are more interested in ‘practical’ occasions than current users.

molsoncommonbond

Molson and Wiser’s raise one to their ‘common bond’

The beer and whisky brands collaborate on a lager that aims to earn the benefits of innovation by tapping into their respective legacies.

Canadian-Tire-main

Canadian Tire tops list of most reputable companies

Shoppers Drug Mart ranked second on Leger’s annual ranking, while Amazon and Walmart took big hits.

Patrick-Chan

Finish turns a product feature into a sustainability message

By getting consumers to “skip the rinse,” the dishwashing brand aims to find an emotional connection to a low-engagement category.

jam3toronto

Jam3 merges with S4 Capital’s MediaMonks

The agencies’ leadership and Sir Martin Sorrell explain how bringing the digital production shops together fits with S4′s consolidated, unitary structure.

AToMic_118

The 2021 AToMiC Awards shortlist revealed

Over 40 campaigns are in the running for a medal in this year’s virtual awards.

juniper-hires

Juniper Park\TBWA hires four ACDs

The agency says the creative hires are the first of several anticipated in the coming months to handle new business.

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Athletics Canada rebrands to inspire all of its athletes

A new look aims to bring a youthful and edgy feel that a big group of multidisciplinary competitors can feel proud about.

Canadian-Tire

Canadian Tire ends the countdown to spring

The retailer leans into heightened anticipation Canadians have for getting outside by showing it has everything they might need.

City of the Arts

Media One expands its focus along with new business

With new clients including Genesis, the agency aims to build a global content offering, served out of a new Toronto headquarters.