1 Cossette LPT FG

Cossette makes two Quebec leadership appointments

ECD Louis-Philippe Tremblay will lead the creative department, while CSO Florence Girod adds duties nurturing agency culture.

Screen Shot 2020-09-25 at 11.21.48 AM

Mark’s more casual approach to the simple things in life

To be seen for more than work clothes (and reach a bigger market segment) the retailer gets more direct about casual wear in a new brand platform.

hershey-snap

Hershey makes Halloween marketing about more than trick-or-treating

Gamifying another holiday is helping the CPG create a month-long celebration at home.

texto

Sid Lee wins big at first Idea Awards

The agency won four Best in Discipline awards at the recently-amalgamated show recognizing the best work in Quebec.

Juniper ParkTBWA new hires

Juniper Park\TBWA brings on two dozen new hires

The agency welcomes new leaders in its strategy and content, as well as numerous additions in creative and client services.

canneslion

Finalists announced for 2020 Canadian Young Lions

The nominees in the Marketer and Media category have been revealed, with winners to be announced in October.

Screen Shot 2020-09-24 at 9.40.05 AM

How Harry Rosen is staying confident amidst uncertainty

Demand for suits isn’t high right now, but the retailer is persevering by staying committed to menswear trends and a digital transformation.

Cheerios

General Mills is ‘rebuilding’ its marketing spending

The company is boosting spend to not just invest in big brands, but get high-quality first-party data on its consumers.

White-Spot

White Spot reconnects with diners, wherever they eat

B.C.’s family casual chain pivots from its “Spotitarian” platform to strengthen its connection to loyalists and lapsed customers.

Screen Shot 2020-09-23 at 11.10.42 AM

Huggies finds a place for hugs during social distancing

The diaper brand keeps its positioning relevant, building affinity with moms who feel disconnected from other family members.

supplements-

Immunity boosting is driving health trends

Research from Social Nature also finds transparency is important to Canadians, but brands should avoid the clinical approach.

MTham Headshot (1)

Labatt’s head of education helps sell the merits of smart drinking

Expert Michelle Tham educates consumers on beer options that were once on the fringe, like the new non-alcoholic Budweiser Zero.

Diana Frost

Diana Frost named chief growth officer at Kraft Heinz

From the C-Suite newsletter: The former Mars Wrigley exec joins as the CPG begins a transformation plan to reorganize its portfolio.