Targeting highly literate and sophisticated travellers, Target’s ‘Find Yourself’ campaign for Newfoundland and Labrador Tourism is the most successful destination marketing and tourism campaign in North America, delivering year-over-year increases in visitors and winning more than 350 awards since 2005.

The Agency A List: Target

Outsider takes road less travelled, and wins agency of the year

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Coors Light challenges Raptors fans to recreate ‘The Shot’

The beer brand tries to keep connecting to consumers through culture-defining moments, even without the NBA playoffs.

plantpantry

Greenhouse finds new opportunities for itself and suppliers

In addition to helping food companies hit by closures, theThe juicer has seen a sales lift from its products moving to the impulse lane of grocery stores.

szaky

Shopper Marketing Forum goes virtual

A free series of twice-weekly virtual events charting how to adapt to a new consumer reality begins on Thursday.

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New app predicts COVID-19 product shortages

Simporter’s Epidemic Demand Surge Protector is based on sentiment, demand and community transmission data.

Good Sunday Inc--Meet Good Sunday- the millennial-owned gin soda

Good Sunday fills a healthy niche in ready-to-drink gin

The upstart brand tries to promote itself in a buzzy category, despite many methods being taken off the table.

hershey-ice-bars

Hershey crowd-sourced ideas for new ice cream bars

Working with Crowdiate and Pigeon, the chocolate company came up with a nostalgic ice cream bar that cools when you bite it.

dentsubos

DentsuBos merged with Mcgarrybowen

The relaunched agency, Dentsumcgarrybowen, will pull in even more global resources, including a new approach to strategic brand-building.

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Gay Lea sends baking kits to families and frontline workers

The dairy co-op finds a DTC route to promote the benefits of baking after an Easter campaign was cancelled.

tl2

Proof launches consultancy to help businesses build trust

Trustlab builds on the PR firm’s existing expertise to help corporations find actionable ways to address steady declines in recent years.

Kraft Heinz Food Banks

How brand partnerships are moving the needle for Food Banks Canada

The charity is now working with 130 to 140 brands, 90% of which signed on in the last seven weeks.

Social Lite Vodka

Inside the ‘better-for-you’ beverage alcohol boom

This year alone, the vodka sodas and hard seltzers space has seen many new entrants, product launches and brand pivots.

Wellness

Is wellness marketing making people more anxious?

Research by Felicity and Ipsos explores the gap between brands’ wellness messaging and consumer sentiment.

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Telco and CPG sectors have gotten big boosts in consumer trust

A pandemic update to Edelman’s annual report shows confidence in business has gone up overall, but areas of improvement remain.

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We will meet again, but things will be different

Wildfire founder Bianca Knop on how to adapt future experiential marketing to hygiene-driven changes in consumer behaviour.