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How brands led the way on Twitter during lockdown

Canadian programs connected with communities by championing passions and concerns

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Rethink Breast Cancer’s new collection comes with a brand refresh

The non-profit is giving Canadians practical and impactful reasons to donate this year.

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Subaru’s two-pronged approach to building awareness

The Crosstrek is a rowdy teen in one of the brand’s off-beat ads, which have been supplemented with a more direct masterbrand strategy.

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Maple Diversity revamps its leadership team

Jessica Borges will now lead creative and strategy at the multicultural agency, with Terence Tse taking over client services.

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Taxi is launching paid internships for Black talent

With the first cohort arriving this month, the agency’s Black Taxi team eliminates a financial barrier to entering advertising.

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Rethink and IKEA win Effie Grand Prix

Cossette, Bensimon Byrne and Union were also among the Gold winners at this year’s show recognizing creative effectiveness.

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SickKids builds a monument to its patients’ bravery

The hospital has given out one million “Bravery Beads” to patients, inspiring a high-impact approach to reach a similar donor milestone.

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Philly hopes its new angel will take off on social

A new spokesperson and a bigger online presence are helping the cream cheese brand hold on to leadership in breakfast.

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Mosaic hires Subtej Nijjar as president

Nijjar will use his expertise leading creative shops to help the agency continue developing a more holistic offering for clients.

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How 1Milk2Sugars plans to uplift influencers of colour

The PR agency’s talent representation division is addressing the disparity between opportunities for certain talent.

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Interest in causes and discounts have spiked, but only if they’re relevant

An IMI report shows consumers are more driven by the environment and mental health.

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IKEA inspires little acts that have a big environmental impact

Climate change is intimidating, so the furniture retailer is showing how things from lightbulbs to food containers can be a huge help.

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IGA is hoping to create meal planning magic

The new “Tada!” tool in the grocer’s app will allow shoppers to browse flyers based on what kind of meals they want to make.

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Wholly Veggie wants to shake up the frozen section

The brand aims to change how consumers see (and discover) frozen veggies, launching plant-based wings and a full-meal option.