Coors Light challenges Raptors fans to recreate ‘The Shot’
The beer brand tries to keep connecting to consumers through culture-defining moments, even without the NBA playoffs.
Greenhouse finds new opportunities for itself and suppliers
In addition to helping food companies hit by closures, theThe juicer has seen a sales lift from its products moving to the impulse lane of grocery stores.
Shopper Marketing Forum goes virtual
A free series of twice-weekly virtual events charting how to adapt to a new consumer reality begins on Thursday.
New app predicts COVID-19 product shortages
Simporter’s Epidemic Demand Surge Protector is based on sentiment, demand and community transmission data.
Good Sunday fills a healthy niche in ready-to-drink gin
The upstart brand tries to promote itself in a buzzy category, despite many methods being taken off the table.
Hershey crowd-sourced ideas for new ice cream bars
Working with Crowdiate and Pigeon, the chocolate company came up with a nostalgic ice cream bar that cools when you bite it.
DentsuBos merged with Mcgarrybowen
The relaunched agency, Dentsumcgarrybowen, will pull in even more global resources, including a new approach to strategic brand-building.
Gay Lea sends baking kits to families and frontline workers
The dairy co-op finds a DTC route to promote the benefits of baking after an Easter campaign was cancelled.
Proof launches consultancy to help businesses build trust
Trustlab builds on the PR firm’s existing expertise to help corporations find actionable ways to address steady declines in recent years.
How brand partnerships are moving the needle for Food Banks Canada
The charity is now working with 130 to 140 brands, 90% of which signed on in the last seven weeks.
Inside the ‘better-for-you’ beverage alcohol boom
This year alone, the vodka sodas and hard seltzers space has seen many new entrants, product launches and brand pivots.
Is wellness marketing making people more anxious?
Research by Felicity and Ipsos explores the gap between brands’ wellness messaging and consumer sentiment.
Telco and CPG sectors have gotten big boosts in consumer trust
A pandemic update to Edelman’s annual report shows confidence in business has gone up overall, but areas of improvement remain.
We will meet again, but things will be different
Wildfire founder Bianca Knop on how to adapt future experiential marketing to hygiene-driven changes in consumer behaviour.
