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Why wait for Google?

Quantcast allows users to explore activation and measurement in cookieless environments well before 2023

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Girl-Guides

Girl Guides gives campfire tunes the School of Rock treatment

Songs like “Down by the Bay” get a girl-power reboot heading into registration season.

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Superette’s latest expansion is into a shipping container

Becoming a “green” grocer at Stackt market is the cannabis retailer’s latest twist on the shopping experience.

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Rice Krispies brings cereal and treats together around moments of fun

A platform covering all the brand’s products shows how “a simple grain of rice” can help families find magical moments to savour.

Christine Clark

In Brief: Thinkingbox names managing partner

Plus, Huge creates a scholarship with George Brown and the Competition Bureau seeks info on the Rogers-Shaw deal.

Coors Organic - Beer Picking - Lifestyle2 (1)

Coors opens an orchard for ‘beer-picking’

To promote its young Organic line, Molson Coors took inspiration from fall activities to create its own sampling event.

timsTRD2

What is corporate Canada’s place in Truth and Reconciliation Day?

If brands want to commemorate the day without seeming like they’re capitalizing, it may require a degree of honesty and change they are uncomfortable with.

FCB

FCB finds an inclusive way to mark Orange Shirt Day

The agency developed an unbranded Instagram filter that anyone can use to help educate people about the first National Day for Truth and Reconciliation.

BMO_PW_still_1

BMO shows how good advice leaves clients with no regrets

In its first campaign for its Private Wealth service, the bank is positioning its advisors as peace of mind purveyors.

Cineplex

Cineplex crafts a love letter for moviegoers

Audiences are being courted back to theatres with a campaign that evokes an “escape” to other worlds.

Quaker-shopper-image

Quaker is hoping to score in-store with a big Hockey Canada contest

The brand’s effort to win breakfast comes with a “can’t miss” display.

Evolve Agency Group

Brandfire and OKD merge to become Evolve

Brandfire’s shopper capabilities are getting a boost with complementary media and production services.

Make Meals with More Meaning (2)

McCormick brings more meaning to the fall season

From Shopper Marketing Report: Displays for Club House and French’s address preventing hunger at schools ahead of Thanksgiving.

Quinta-main-image

Grocers’ buy local programs help Quinta disrupt quinoa

The Guelph brand believes there’s room for a made-in-Canada option in a category dominated by imports.

Caramilk-shopper-campaign

A bigger bar could be a secret to Caramilk’s success

The Mondelez brand has new packaging and formats for a contest that enforces a key brand equity message.