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Penningtons-Penningtons launches the -Freedom to Be Me-- Campaig

Penningtons gives customers the freedom to do what they want

The retailer tweaks its view on body positivity to be about more than size.

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Taxi declines to participate in Canadian Tire RFP

After 16 years of working together, the retailer and the shop are forging new separate paths.

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S4′s profits and expenses both widen

A jump in revenue and billings was offset by costs associated with the company’s ongoing expansion.

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Mary Brown’s shows its love to Manitoba potato farmers

The QSR’s latest multimedia campaign includes carving out a crop circle in one of its supplier’s fields.

Laura Baker

Home Hardware names new head of marketing

Laura Baker will assume the role later this month, tasked with elevating its loyalty, CRM and promotional work.

CAMH

CAMH shows how it is keeping its promise

In a follow-up to last year’s suicide prevention campaign, the foundation is highlighting the discoveries resulting from its work.

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Advil spotlights performers’ post-pandemic plans

The pain relief brand plays an optimistic note about the COVID-19 vaccine and the future of live performance.

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The CREA accentuates the positive side of using realtors

The real estate association evolves its caveat-filled creative approach to target first-time buyers with new perceptions of “home.”

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Ricardo gets its prepped meals to pop on shelf

As part of a bigger back-to-school push, the culinary brand creates a visual platform that works across categories.

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Agency of the Year 2021 shortlists: AOY and Small Agency

The last batch of finalists have been released ahead of the virtual gala on Nov. 10.

NeverStop

CIBC Run for the Cure steps up against pandemic fatigue

The campaign for this year’s virtual event asks participants to draw on the strength of those they are running to help.

Sobeys Capital Incorporated-Empire launches -Feed the Dream- mov

Empire’s earnings drop in Q1, but growth is on the horizon

The parent of Sobeys, Farm Boy and FreshCo says it plans to expand its click-and-collect offering in up to 85 additional stores.

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In Brief: Craft adds three clients and eight staff

Plus, Dentsumcgarrybowen adds to its Montreal creative bench and Outpost 379 makes big additions to its leadership.

Copied from Stimulant - SafeHaven

Safe Haven imagines unhoused youth as influencers

The Calgary foundation creates a spoof video to show the realities homeless girls and women in the city face.