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KFC Canada names new CMO

Katherine Bond-Debicki has been promoted, taking over marketing leadership from Samantha Redman.

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Our 2021 forecast: forecasts about 2021 won’t help you

With so much still uncertain, John Bradley and Carrie Bradley recommend protecting what you already have: brand and price.

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Open offers creative work in exchange for client equity

Alchemy is a new entity from the agency that aims to give early-stage companies easier access to services.

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Until next year, happy holidays from strategy

We will be back on Jan. 6. In the meantime, please enjoy our look back at the news that defined a tumultuous year.

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Holiday Cards Part Four: The Agency Cookbook

A lot of agencies put out recipes to spark your culinary creativity this holiday season, so we gathered them all in one place.

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Circle K wants you to be lucky this holiday

The convenience chain taps into a near-universal insight to keep people engaged with a brand that is still young.

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Most-read of 2020: Brands

Turning “Haulers” into heroes and bringing competitors together were some of the most popular stories from Canada’s marketers.

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Strategy’s 2020 Nice List

Our team picks some campaigns and initiatives that are worthy of a little extra recognition.

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MDC and Stagwell agree to merger

The combined entity is targeting $3 billion in revenue within four years, driven largely by growth in digital.

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2020 Agency Holiday Cards: Part Three

A big batch of holiday wishes includes retro informercials and giving 2020 the send-off it deserves.

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Boston Pizza answers real demand with a fake cryogenics program

The restaurant is trying to rally more take-out sales and keep up momentum for a promotion that taps its customers’ nostalgia.

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Most-read of 2020: Agencies

The most popular stories out of Canada’s shops included big assignments, major launches, pandemic survival strategies and racism in the industry.

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American Express zeroes in on storytelling

The brand deepened its approach after a summer small business campaign showed it creates more relevance for everyone.

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Tank hires Mylene Savoie to lead borderless division

Spurred by a global client win, the ex-McCann president will help talent work across markets to serve a range of pharma brands.