Virtual Roundtable: Tackling financial anxieties
How leaders at TD, HomeEquity, Manulife and MediaCom are thinking about marketing during COVID-19.
Corner Office Shifts: WestJet exec named Swoop president
Plus, new leaders at RYU Apparel and Manulife help guide their brands through the worst of the pandemic.
What are people actually spending money on?
Data from RBC suggests furniture and electronics are on a path to recovery, but travel, auto and apparel continue to struggle.
Movember focuses on breaking down emotional isolation
The non-profit launches a campaign to help men support each other through mental health challenges they’re facing during the pandemic.
Fuse rebrands and streamlines creative approach
The agency is integrating its advertising and experiential divisions to become Fuse Create and give clients a more holistic offering.
Reitmans unsure about its future
The company’s financial results show it was in a precarious position before the pandemic started, as J. Crew becomes the first major fashion retailer to succumb to the pressure of shutting down.
Tangerine gets ready for what’s next
As financial anxiety grows, the bank’s new campaign aims to soothe short-term client concerns by looking for the end of the tunnel.
You can now buy Donald Trump branded body bags
Three Canadian creatives are drawing attention to the dangerous repercussions of halting funding to the W.H.O.
One-third of Canadians have experienced meat shortages
The latest survey from Field Agent also shows which consumers are most likely to turn to alternatives.
Kraft Heinz ‘rebalancing’ its marketing investment
The company still plans to maintain its focus on “iconic” brands, echoing many other big CPG companies this week.
Tribeca Film Fest lets fans make their own AR movies
The festival taps Jam3 to keep audiences engaged without in-person screenings and help virtual programming stand out.
Canada to have a rough road to economic recovery
EDC’s outlook predicts “the worst is yet to come” as several underlying factors hit here harder than other OECD countries.
Kia Canada picks Strategic Objectives as PR AOR
The agency will help the automaker further develop its “surprising” brand platform.
McCormick thanks overlooked frontline workers: those at food banks
The company builds on French’s and Club House’s ties with Food Banks Canada, as it continues a content-led digital pivot.
