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The next step in direct: a more compelling way to connect

How KSG’s custom video messaging solution is doubling DM ROI

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Is spending out of a slump financially illiterate?

John Bradley and Carrie Bradley explain why one-size-fits-all advice is a bad way for brand stewards to preserve their reputation.

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Budweiser is sending sports fans to their own bubble

The return of the four major sports leagues gives the beer brand a chance to build on a sports strategy that rewards passion.

Impossible Foods

Mission: Impossible (Foods)

The California-based ‘food tech’ company has come to Canada. Can it displace incumbents by having celebrity chefs do the selling?

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View from the C-Suite: P&G seeks efficiencies

Canadian president Geraldine Huse explains why and how the company is doubling down on its pre-COVID strategy.

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Trust in CEOs of large corporations falls, again

Canadians now have greater trust in government, media and charities than corporate leaders, finds Proof Strategies.

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MEC to be bought out after filing for creditor protection

The outdoor retailer will transition away from its co-op model after already-existing financial struggles were exacerbated by the pandemic.

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Nominations for 2020 Marketer of the Year extended

We’re on the lookout for brand leaders who made the biggest marketing impact this year.

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Belairdirect steps out with a new feel-good tune

The insurer sings the praises of its app to feed customer cravings for things that make life less stressful.

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Chefs Plate sorts out a place in the meal kit market

Demand is up but so are financial worries, so the relative newcomer leans into being a practical option.

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Corona is auctioning off trips to get Canadians outside

Playing off an established marketing pillar, the beer brand is helping facilitate safe ways to satisfy desire for travel.

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Volkswagen has room for any family in an ‘SUVW’

The automaker is familiarizing people with its lesser-known SUV lineup by showing it’s not just for the “traditional” family.

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Canada Life embraces financial individuality in first mass campaign

The insurance and investment co is building awareness for its newly combined brand by promising not to take a one-size-fits-all approach.

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Up to the Minute: BIMM picks up more work with Audi

Plus, Inabuggy launches delivery offer focused on convenience and CASACOM names director of creative services.

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Carlsberg welcomes friends back to the bar

The brewer is using personalized invitations and free food to entice friends to meet up for a drink again.