grab5

Virtual Roundtable: Tackling financial anxieties

How leaders at TD, HomeEquity, Manulife and MediaCom are thinking about marketing during COVID-19.

Corner Office

Corner Office Shifts: WestJet exec named Swoop president

Plus, new leaders at RYU Apparel and Manulife help guide their brands through the worst of the pandemic.

onlineshoppingillustrated

What are people actually spending money on?

Data from RBC suggests furniture and electronics are on a path to recovery, but travel, auto and apparel continue to struggle.

Its-okay-to-not-know-what-to-say

Movember focuses on breaking down emotional isolation

The non-profit launches a campaign to help men support each other through mental health challenges they’re facing during the pandemic.

FUSECreate_Collage

Fuse rebrands and streamlines creative approach

The agency is integrating its advertising and experiential divisions to become Fuse Create and give clients a more holistic offering.

Reitmans_Store

Reitmans unsure about its future

The company’s financial results show it was in a precarious position before the pandemic started, as J. Crew becomes the first major fashion retailer to succumb to the pressure of shutting down.

tangerine

Tangerine gets ready for what’s next

As financial anxiety grows, the bank’s new campaign aims to soothe short-term client concerns by looking for the end of the tunnel.

IMG_5074

You can now buy Donald Trump branded body bags

Three Canadian creatives are drawing attention to the dangerous repercussions of halting funding to the W.H.O.

grilled-meats-on-skewers-2233729

One-third of Canadians have experienced meat shortages

The latest survey from Field Agent also shows which consumers are most likely to turn to alternatives.

1625635_690178284338858_475432654_n

Kraft Heinz ‘rebalancing’ its marketing investment

The company still plans to maintain its focus on “iconic” brands, echoing many other big CPG companies this week.

IG_Post

Tribeca Film Fest lets fans make their own AR movies

The festival taps Jam3 to keep audiences engaged without in-person screenings and help virtual programming stand out.

agenda-analysis-business-plan-990818

Canada to have a rough road to economic recovery

EDC’s outlook predicts “the worst is yet to come” as several underlying factors hit here harder than other OECD countries.

??????????????

Kia Canada picks Strategic Objectives as PR AOR

The agency will help the automaker further develop its “surprising” brand platform.

Screen Shot 2020-04-30 at 12.16.29 PM

McCormick thanks overlooked frontline workers: those at food banks

The company builds on French’s and Club House’s ties with Food Banks Canada, as it continues a content-led digital pivot.