To promote the return of ketchup-flavoured Doritos, Citizen worked with influencers to launch streaming platform Doritos Ketchup+, featuring original programming from content creators.

The A-List: Citizen Relations

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P&G is putting charitable endeavours on the podium for its Olympic campaign

An extension of the global campaign shows how Canadian athletes shifted their focus when the 2020 Games were postponed.

BudOnUs

Budweiser ups the ante on its NHL playoff campaign

The brewer keeps its ties to hockey strong by promising to buy a round for fans of the Canadian team that makes it the farthest.

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Mark’s shows it is still the home for work wear

Despite a recent focus on casual wear, the retailer is also maintaining its roots with workers from construction to healthcare.

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Juniper Park\TBWA launches precision marketing practice

With Scalpel, the agency aims to deliver highly personalized efforts that combine one-to-one marketing with cultural insights.

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Michael Buble drops in to new SodaStream campaign

PepsiCo hopes one of its water brands can help the other, piggybacking on the popularity of the surging Bubly and its spokesman.

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Walter proves its quality by focusing on the Caesar haters

The brand’s largest-ever campaign acknowledges that not everyone will love its new RTD cocktail, and that’s okay.

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CMA and AMA partner to extend their skills programs

The Chartered Marketer, CMA NXT and Career Accelerator programs are being made available to members of both associations.

Hudson's Bay

Sephora Canada and Hudson’s Bay make Fifteen Percent Pledge

The retailers commit to reserving more space for BIPOC-owned businesses as a step towards making the industry more equitable.

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Inside Foodtastic’s plan to become a leading franchisor

From the C-Suite newsletter: The company believes the struggling Second Cup and Copper Branch brands can fuel future growth.

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Corner Office Shifts: Alison Leung joins Shopify

Plus, PepsiCo Beverages appoints new president and Lyft’s managing director for Canada prepares to leave.

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PR leaders commit to ending unpaid internships

A group of executives and educators want to stop a practice they call exploitative and particularly burdensome to BIPOC.

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In Brief: POCAM becomes a non-profit, adds to its board

Plus, Boston Beer is stepping into Canada’s cannabis market and Berlin Communications takes top prize at the ACE Awards.

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What’s next for finance?

Juniper Park\TBWA’s Jill Nykoliation explores the category’s evolution through the lens of four opportunities that could lead to disruptive growth.

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How Harry Rosen is expanding into men’s grooming

A temporary name change to “Hairy Rosen” kicked off a content-led strategy to pursue another growth opportunity in the style realm.