Articles Tagged ‘123w’

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Mo Bofill joins 123w to establish a Toronto office

The Vancouver agency’s new partner will help it expand its design-led approach.

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White Spot reconnects with diners, wherever they eat

B.C.’s family casual chain pivots from its “Spotitarian” platform to strengthen its connection to loyalists and lapsed customers.

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Pabst tests an off-beat approach to vodka soda

From can design to ABV to its campaign, the plan for PBR’s first RTD is to do things differently in a crowded category.

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Destination BC wants tourists to dream of visiting later

The province’s tourism board creates a spot that’s a mix of travel inspiration and public service announcement.

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2019 Agency of the Year: Small Agency

The category’s inaugural winners are finding strength in their size when it comes to delivering the best work.

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2019 Small AOY Silver: 123w pitches its best players

How a top-heavy creative director structure has helped the Vancouver agency hit major runs with clients big and small.

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White Spot’s new target demo includes everyone

The casual dining chain coins the term “spotitarian” to reflect its efforts to be an approachable restaurant, regardless of dietary preference.

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Who is in the running for Design Agency of the Year?

The final shortlist for 2019 covers the shops looking to be awarded for their visual work.

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Here are the (big and small) Agency of the Year shortlists

Today’s shortlists cover the show’s newest category and the one that started it all.

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Save-On-Foods emphasizes quality through humour

The supermarket chain highlights local and fresh value propositions by showing everyday messiness.

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Muskoka asks urbanites to disconnect

In a campaign for its Detour IPA, the craft brewer moves away from talking about processes and ingredients.

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YWCA makes construction noise a good thing

The non-profit aims to make guests okay with the disruption, while also driving awareness for the work it does in Vancouver.

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Okanagan Spring dives into ‘OK Times’

Year two of the beer brand’s summer campaign celebrates youthful, laid-back summer fun.

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Series of hires and promotions come to 123w

The agency has named a new COO and brought on two new creative directors.