Articles Tagged ‘123w’
Mo Bofill joins 123w to establish a Toronto office
The Vancouver agency’s new partner will help it expand its design-led approach.
White Spot reconnects with diners, wherever they eat
B.C.’s family casual chain pivots from its “Spotitarian” platform to strengthen its connection to loyalists and lapsed customers.
Pabst tests an off-beat approach to vodka soda
From can design to ABV to its campaign, the plan for PBR’s first RTD is to do things differently in a crowded category.
Destination BC wants tourists to dream of visiting later
The province’s tourism board creates a spot that’s a mix of travel inspiration and public service announcement.
2019 Agency of the Year: Small Agency
The category’s inaugural winners are finding strength in their size when it comes to delivering the best work.
2019 Small AOY Silver: 123w pitches its best players
How a top-heavy creative director structure has helped the Vancouver agency hit major runs with clients big and small.
White Spot’s new target demo includes everyone
The casual dining chain coins the term “spotitarian” to reflect its efforts to be an approachable restaurant, regardless of dietary preference.
Who is in the running for Design Agency of the Year?
The final shortlist for 2019 covers the shops looking to be awarded for their visual work.
Here are the (big and small) Agency of the Year shortlists
Today’s shortlists cover the show’s newest category and the one that started it all.
Save-On-Foods emphasizes quality through humour
The supermarket chain highlights local and fresh value propositions by showing everyday messiness.
Muskoka asks urbanites to disconnect
In a campaign for its Detour IPA, the craft brewer moves away from talking about processes and ingredients.
YWCA makes construction noise a good thing
The non-profit aims to make guests okay with the disruption, while also driving awareness for the work it does in Vancouver.
Okanagan Spring dives into ‘OK Times’
Year two of the beer brand’s summer campaign celebrates youthful, laid-back summer fun.
Series of hires and promotions come to 123w
The agency has named a new COO and brought on two new creative directors.
- Tim Hortons to bring Loop containers to restaurants
- DoorDash tries to get its place in Canada’s ‘flavourhoods’
- Introducing strategy’s Diversity and Inclusion advisory board
- Unilever ‘heavily’ increasing investment in ‘effective’ marketing
- Milestones gets a hand from Ryan Reynolds to boost happy hour
