Articles Tagged ‘123w’

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Triple O’s tries to lure people away from their desk lunch

White Spot’s QSR chain is adopting a new approach to reach workers frustrated by a lack of work-life balance.

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BC Children’s Hospital Foundation hopes a small idea gets big

A new campaign builds on the insight that many little actions can combine into an outsized impact.

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Plenty of Fish tackles a hard topic with its refreshed look

The dating service has launched its brand refresh with a campaign full of “Dick pics.” And yes, that capital “D” is important.

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B.C.’s CPAs ‘roll out’ a new recruitment drive

Skateboarding dogs and upbeat tempos are being used to break perceptions of what being an accountant looks like.

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Superstore re-purposes flyers for an emotional message

The grocer’s new campaign takes visual cues from the tactical format, transforming them into a more resonant way to save money.

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Breast Cancer Canada shows that knowledge is beautiful

A rebranding campaign loudly claims the non-profit’s role as Canada’s only organization solely dedicated to breast cancer research.

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PlayNow.com shows people what they play for

B.C. Lottery Corporation takes a cue from other gaming marketing to forge a deeper connection with the province’s only legal gambling site.

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BC Securities Commission picks 123w as new agency

The agency has been tasked with leading education and enforcement messaging for at least three years.

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Norco aims to open up mountain biking

The bikemaker’s new campaign wants to break away from typical marketing to make it feel less exclusive.

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123w promotes four into VP roles

The new managing directors bring fresh minds into the agency’s leadership team as it grows across the country.

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St. Michael’s Foundation picks 123w as creative AOR

Three new agencies have been picked to lead year two of the “Humancare” campaign.

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CCOs, CMOs and CSOs chat creativity in Canada: Part Two

Agencies and marketers talk relationships, changes brought on by the pandemic and what’s holding the industry back.

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CCOs, CMOs and CSOs chat creativity in Canada: Part One

Agencies and brand marketers met for an informal discussion on how local strengths and business models stack up on the global stage.

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CAA South Central Ontario shows its support for ‘good’

A new brand platform focuses on positive work its associates do in the world, both personally and professionally.