Articles Tagged ‘Alexandre Gadoua’

McDonalds

Two McDonald’s campaigns tap into returning freedoms

The QSR is celebrating the things Canadians missed, be it traveling or getting to hang out with a fry thief.

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McDonald’s goes back to the farm

The QSR talks to young ranchers to show that supporting Canadian farmers and sustainable food sourcing are one and the same.

Mitchum

Mitchum takes the sweat out of music fests

Tank’s global campaign for the Revlon brand plays off of the heat, motion and stress that comes with attending summer events.

opener_clean

Rejuvenating Reitmans

How the mid-priced retailer is staying in the game by asking a new generation to reconsider the brand.

pfizer

Trend alert: brands get crafty

An anthropological guide for brands getting into handcrafted messaging.

signature

What’s in a name?

Pfizer is putting its signature on one of its top products to let consumers know what separates it from the rest.