Articles Tagged ‘analytics’

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Environics Analytics makes another acquisition

The marketing firm picks up Boire Filler Group to boost its data management offering.

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Next Big Things: Mobile tech will make everything smarter

Apps become their own devices, a path-to-purchase that follows you and other predictions of what’s to come.

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Edelman hires insights exec

Catherine Yuile joins as SVP of insights and analytics, a new role at the agency.

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Who’s winning the online popularity contest?

Analytics company Infegy ranks the 50 most popular brands online.

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When going viral isn’t enough

CASSIES judge and DDB Montreal’s Etienne Bastien on campaigns’ actual vs. perceived success.

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Loyalty programs begin turnaround

Membership numbers have reversed their decline, but getting customers to engage is still a challenge.