Articles Tagged ‘analytics’
Environics Analytics makes another acquisition
The marketing firm picks up Boire Filler Group to boost its data management offering.
Next Big Things: Mobile tech will make everything smarter
Apps become their own devices, a path-to-purchase that follows you and other predictions of what’s to come.
Edelman hires insights exec
Catherine Yuile joins as SVP of insights and analytics, a new role at the agency.
Who’s winning the online popularity contest?
Analytics company Infegy ranks the 50 most popular brands online.
When going viral isn’t enough
CASSIES judge and DDB Montreal’s Etienne Bastien on campaigns’ actual vs. perceived success.
Loyalty programs begin turnaround
Membership numbers have reversed their decline, but getting customers to engage is still a challenge.
