Articles Tagged ‘Arterra’

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Growers celebrates 100 years with a rebrand and a card game

Arterra’s biggest support for the cider brand in recent years is focused on promoting friendship and energizing it across on-trend beverage categories.

Wine Rack Blanket

Wine Rack turns stores near parks into picnic sites

The retailer is giving out blankets and full-sized samples of Bask to those who may lament not having a drink in the park.

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Saintly Wine spins a message about rose in a laundromat

The Arterra brand picked an unconventional venue for a wine tasting to build its connection to fashion.

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Arterra premiumizes its Inniskillin and IMBZZL wines

Two brands with very different legacies get overhauls that emphasize the quality available at an affordable price.

Arterra Wines Canada- Inc--Arterra Wines Canada taps consumer tr

Arterra recruits new leader from the publishing biz

Plus, Northern Reflections is looking to establish its position with several new hires.

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Arterra ramps up its supermarket strategy

From Shopper Marketing Report: The winemaker’s displays aim to retain customers who changed habits during the pandemic.

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Arterra brings Nic Laloux to life with a scavenger hunt

The winemaker is looking to capitalize on existing brand love and social media chatter to get more love for its Gen Z-friendly brand.