Articles Tagged ‘Athena Kalkanis’
First Choice Haircutters promotes its stylists’ skills
The hair salon chain turns to its clients to show how the value-focused brand still has the ability to meet a customer’s needs.
First Choice does good with a haircut
The chain of salons builds its community connections by giving back to local charities.
Why First Choice Haircutters wants to highlight its stylists
Phase two of the brand’s “You Belong Here” campaign puts the focus on service and the employees that offer it.
First Choice looks for a new face
The hair salon chain wants customers to show off their looks for a chance to model for the brand.
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