Articles Tagged ‘BBDO’
BBDO, Cossette win Best of Show at Marketing Awards
The Canadian Paralympic Committee took the top prize in Advertising, while Montreal Children’s Hospital branding won in Design.
RBC brings friendly approach to Quebec
The bank enlists another comedic actor to show the financial tools and services that differentiate it from the competition.
BBDO, Rethink win Gold at The One Show
Seven Canadian agencies were among the Pencil winners at this year’s awards show.
2019 SIA Awards: What’s all the hype about?
The winning strategies behind hyping up No Frills, Big Macs, Doritos and Jack Daniel’s.
2019 SIA Awards: How to be direct
Cineplex, Snickers, VW and Scotts picked up awards for connecting directly with consumers.
GO Transit positions itself as an automotive disruptor
For its first appearance at the Canadian International Auto Show, the agency aims to show public transit in a new light.
Check it out: Snickers helps a Raptor get his swag back
An ill-fitting suit that caught the attention of fans online was actually a stunt perpetrated by the Mars Wrigley brand.
How PepsiCo is ramping up awareness for Bubly
The CPG enlists Michael Buble in a Super Bowl spot to get more Canadians to know about its new sparkling water brand.
Dr. Scholl’s steps towards more emotional platform
The Bayer brand aims for a more holistic brand image, not showing any of its products in a new two-minute spot.
Right to Play unveils first mass donor campaign
The non-profit worked with BBDO Toronto on three spots demonstrating how it helps empower children around the world.
2018 Strategy Awards: Connecting with Canadians
BBDO and Cossette won in the Connection category, while Bensimon Byrne turned a curse to a blessing in Data/Tech Strategy.
RBC takes a lighthearted approach in latest campaign
The bank enlists Canadian actor Jay Baruchel to demonstrate three services that make the bank different.
Whiskas soothes cats on their way to the vet
The Mars Petcare brand launches “Cat Calm Radio,” a station broadcasting species-specific music.
Taking the fun out of balloons for a good cause
The Lung Association is hoping to drive awareness for COPD with a simple test.
Mars taps into do-it-yourself culture
A new creative platform for the chocolate bar encourages DIYers to try their hand at projects they might just fail at.
