Articles Tagged ‘BioSteel’

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BioSteel looks to ball with Circle K

The official sports drink of the Raptors is tapping a popular convenience chain with its new shopper program.

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Canopy Growth acquires majority stake in BioSteel

The cannabis producer “lays the groundwork” for the creation of CBD-infused sports nutrition products.

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Up to the Minute: Mackie Biernacki wins retail client

Plus: promotions and changes at TP1and Substance, plus more news you might have missed this week.

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BioSteel goes mass

New spokesperson Connor McDavid helps the “pink juice” connect with health-minded athletes for its first TV spot.

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BioSteel plots next move

The pink energy drink maker wants to move from word-of-mouth phenomenon to mainstream success.