Articles Tagged ‘BioSteel’
BioSteel leans into hockey with a cool flavour
The NHL’s newest drink sponsor hopes the affiliation will help drive trial and retention for a 7-Eleven exclusive.
BioSteel looks to ball with Circle K
The official sports drink of the Raptors is tapping a popular convenience chain with its new shopper program.
Canopy Growth acquires majority stake in BioSteel
The cannabis producer “lays the groundwork” for the creation of CBD-infused sports nutrition products.
Up to the Minute: Mackie Biernacki wins retail client
Plus: promotions and changes at TP1and Substance, plus more news you might have missed this week.
BioSteel goes mass
New spokesperson Connor McDavid helps the “pink juice” connect with health-minded athletes for its first TV spot.
BioSteel plots next move
The pink energy drink maker wants to move from word-of-mouth phenomenon to mainstream success.
