Articles Tagged ‘CPGs’

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CPG spending cuts hit WPP’s financials

The first half of 2017 brought sales and revenue bumps for the ad world’s largest holding company.

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Unilever and P&G subsidiaries expand service-based models

CPGs tweak their retail forays with spas, dry cleaners and car washes to max out market opportunity.

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SampleSource a big scale hit

Request-based online model improves trial rates for CPGs.