Articles Tagged ‘Florence Girod’

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Cossette makes two Quebec leadership appointments

ECD Louis-Philippe Tremblay will lead the creative department, while CSO Florence Girod adds duties nurturing agency culture.

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Cossette names new chief strategy officer

Cat Wiles joins from VCCP London as former SVP of strategy Rosie Gentile moves into a new experience design role.

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Quebec tourism alliance shifts to year-round approach

The tourism group has launched the “Let Go” platform to reach travelers with documentary-style, influencer-inspired content.

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Cossette restructures creative department in Montreal

As Antoine Becotte steps away as CCO, the office adopts a collaborative, multi-person leadership model.

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2017 Strategy Awards: SAQ inspires personalization

A multichannel approach was developed to highlight the benefits of the SAQ loyalty program.