Articles Tagged ‘gm’

logosftd

The design trade-off between innovation and familiarity

John Bradley and Carrie Bradley ask if recent attempts to update what brands stand for is worth losing what consumers know and love.

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GM Canada sponsors its first hackathon

The automaker partners with Ryerson’s DMZ to explore the broader applications of AI in the category.

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Throwback Thursday: strategy in 2006

For our 25th anniversary, we’re travelling through time. In ’06, Kraft got a new groove and marketers battled their own orgs.

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GM gets help from future leaders

Paul Bailey, ad integration manager at the car co tells strategy how involvement in Canada’s Next Top Ad Exec program helps drive the company’s creative and media plans.

Matt Cammaert, president, Cheil Worldwide Canada

Cheil Worldwide leaves home

No longer exclusively a Samsung agency, Cheil is reinventing with former Euro RSCG VP Matt Cammaert heading up the Canadian division.