Articles Tagged ‘Hotspex’

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Why does innovation fail?

Hotspex’s Shelli Baltman and Fiona Stevenson on why your idea suffered death by a million cuts.

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Doing simple sh*t well

Hotspex’s Fiona Stevenson and Shelli Baltman rant against the over-complication of innovation.

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Finding freedom in a cage

Hotspex’s Fiona Stevenson and Shelli Baltman look at the dangers of blue-sky thinking and why boundaries are critical to great innovation.

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Kids + alcohol = book deal

“Reasons Mommy Drinks,” a humorous blog by marketer Fiona Stevenson and CD Lyranda Martin-Evans, has been turned into a book, with a print campaign launching in September.

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Fiona Stevenson moves to Hotspex

The former new business lead at P&G takes on the role of director of innovation at the Toronto-based agency.