Articles Tagged ‘Idea Couture’


Busting myths about Gen Z

Axe, Glossier and General Mills focus on Gen Z truths to build their brands and campaigns.

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The market for pet parents

Millennials take pet ownership seriously, creating all kinds of opportunities for brands that know how to reach them.


Cognizant acquires Idea Couture

The Toronto-based agency will bring its innovation and digital chops to Cognizant Digital Works.


Surf’s Up

Will Novosedlik on how to ride the tide of continual industry change.


The B!G Awards: Judging panel and methodology

Meet the advertising and marketing executives who helped decide the winners of this year’s B!G Awards.


Welcome to the experience era

The one-way industrial brand era is over, says Idea Couture’s Will Novosedlik. Now it’s time for the heavy lifting.