Articles Tagged ‘John Kennedy’

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Inside Ace Bakery’s new brand launch

River Road Bakehouse aims to bring artisanal breads to more retailers and convenience-minded shoppers.

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ACE Bakery goes mass

After months of consumer research, the bread brand launches its first campaign in 23 years.

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Editorial: Next big thing impact

Strategy executive editor Mary Maddever on the potential of big data and the new partnerships being forged because of it.