Articles Tagged ‘Lynne Piette’

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Volkswagen switches off its website for Earth Day

The automaker renews last year’s campaign with a move that will cut digital carbon emissions even further.

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VW launches another season of Volksgiving

The fourth edition of the campaign recognizes people who give back to their communities and help the environment.

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Volkswagen makes its electric car’s website carbon-neutral

Making everything sustainable, not just the car itself, will inform the marketing approach for the ID4 electric vehicle.

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Volkswagen makes giving back a marketing priority

This year’s “Volksgiving” campaign focuses on the VW owners who have given the most to their communities: frontline workers.

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Volkswagen has room for any family in an ‘SUVW’

The automaker is familiarizing people with its lesser-known SUV lineup by showing it’s not just for the “traditional” family.

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Volkswagen pledges to put people first

Looking to recover from dealership closures, the automaker positions flexible financing plans as a way to help people get back to their communities.

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Volkswagen shows appreciation for unsung volunteers

The automaker builds on its “Volksgiving” customer appreciation initiative from last year.

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Volkswagen shows its appreciation (and innovation)

The automotive brand’s year-end campaigns included experience giveaways and an interactive digital billboard.

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Volkswagen makes eyes wander

A campaign for the redesigned Tiguan focuses on design appeal to stand out in the highly competitive SUV segment.

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Volkswagen’s musical stories

A new branded content campaign for the Beetle gets bands and drivers alike to explore the car’s musical connections.

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Volkswagen Canada’s global kickoff

To launch the new Jetta in 2015, the brand and Red Urban created a content-heavy campaign to run in five different markets.

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Volkswagen gets musical for the Beetle

The car co is promoting the different versions of the redesigned vehicle with an online campaign featuring a customizable track from Walk off the Earth.