Articles Tagged ‘Mars Canada’

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M&M’s commandeers a slogan from KFC

The Mars Wrigley brand couldn’t use its own iconic tagline to promote a new chocolate bar, so it borrowed another one.

skittlespawn

Mars and Wrigley brands unite

A 10-year-old acquisition culminates in a single business with some of the world’s biggest candy brands.

Iams

Mars Canada serves up digital catnip

Two new campaigns for Iams and Whiskas up the quirkiness factor to appeal to fans of felines.

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Uncle Ben’s creates healthy competition

The brand is promoting its new Rice & Grains line by getting popular food trucks to go head-to-head.

Greg McDonald

Match Marketing acquires SVM

The shopper marketing agency has also hired Greg McDonald, pictured, as VP of shopper strategy to help net new business.

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Young Lions and Young Marketers winners announced

The winners of the Globe and Mail-sponsored Canadian awards were announced this afternoon at the CMDC conference.

Stratcats

Temptations hijacks with cats

The feline treat brand has launched a new online campaign aimed at increasing its presence with consumers in the digital landscape.

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Big year for candy and cars

Meet the CRC’s top advertiser runners-up: Mars Canada, BMW/Mini Canada and Subaru.

MMsFindRed

Mars Canada and Proximity win big at CMAs

A total of 25 Golds were handed out at this year’s event, with DDB and Leo Burnett also among the top winners.