Articles Tagged ‘MLSE’
Rethink, FCB, BBDO big winners at Clio Sports
Nine Canadian companies took home 19 awards at last night’s show.
Cannes 2016: Canada gets 28 more shortlist mentions
Canadian work dominated in Design, also making showings in the Digital Craft, Outdoor and PR categories.
Yours, mine and ours
Why traditional brands, from clothing to cars, are playing nice with the sharing economy.
Athlete of the Year: Kyle Lowry a slam dunk for brands
How the Raptors superstar has made his mark beyond the court.
Brands of the Year: Sport Chek’s better is here
The retailer continues to push the envelope, from its teched-out stores to its content strategy.
Kids get the spotlight in Club Maple Leafs
An initiative based around a new app and unique experiences hopes to create the next generation of Leafs fans.
MLSE wins big at Clio Sports
The company, which works with Sid Lee, had the most wins for Canada, with additional trophies going to Rethink, Anomaly, TBWA and Sid Lee.
Up to the Minute: Marketel’s museum win
Plus: New hires at Ariad and Razorfish, and other news you may have missed this week.
Brands bet big on the Raptors
MasterCard, Unilever and Sport Chek are tapping into pre-playoff hype for their activations.
A drink between rivals
Coca-Cola and MLSE extend the “Share a Coke” campaign to prove sharing happiness can break through even the oldest of rivalries.
How to grab attention in 2015
Microsoft’s Alyson Gausby highlights inspiring 2014 campaigns that taught us what consumers really want.
The passion of the marketer
Editor Emily Wexler on the characteristic driving marketers to excel at their jobs.
2014 Marketers of the Year
Here’s the skinny on what made these folks rise to the top of our list.
She the North
We’re rolling out our Marketers of the Year this week. Today, learn how Shannon Hosford pushed the MLSE to one of its most standout years ever.
Last chance: Help crown our Marketer of the Year
Vote for candidates from Canadian Tire, MLSE, Kraft, Dempster’s and Aritzia by midnight tonight.
