Articles Tagged ‘Moms demand action’

interval-623x350

Yes we Cannes: Campaigns for a cause

Our look at potential Canadian contenders at Cannes highlights two campaigns focused on bringing about positive change.

SkipSaturdayImg3

The rise of the bite-sized campaign

CASSIES judge and Marketel EVP Diane Ridgway-Cross on how companies are building brands through short-term pushes.

social smoking

Canada nabs three Golds at the Effies

BBDO and Grey Canada both picked up golden hardware at last night’s award ceremony, while Lowe Roche, Taxi, Anomaly and Ogilvy also took home prizes.

moms demand action

Top Cannes contenders: Direct

Strategy is counting down the campaigns most likely to win big at the Palais at this year’s festival.