Articles Tagged ‘Mountain Equipment Co-op’
MEC tops the 2019 Gustavson Brand Trust Index
The outdoor retailer returns to the number one spot after being displaced by the Canadian Automobile Association last year.
MEC goes experiential with adventure travel arm
The outdoor gear co-op is testing branded travel experiences to create deeper connections with its members.
Corner Office Shifts: Tourism Toronto’s new CMO
A round-up of senior-level changes you may have missed.
Behind MEC’s pledge for greater diversity
The outdoor equipment retailer has “accelerated” efforts to reflect the country’s growing diversity in its marketing.
Stops, starts & changes: Puma lands at Future Shop
In this edition we look at a stop from Rona, starts from J.Crew and Tim Hortons and changes from Mountain Equipment Co-op and Future Shop.
