Articles Tagged ‘multicultural marketing’

community

Is your message reaching the most vulnerable?

Barrett & Welsh’s Ishan Ghosh on how to engage communities that face cultural resistance to social distancing.

Chinese-shopper

How do Chinese consumers shop in Canada?

A Vivintel reports finds they are twice as likely to participate in sales events but less likely to buy in-store.

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Canada Dry boogies with Bollywood Picnic

The soda brand rolled out an in-store contest to appeal to South Asian consumers as part of an ongoing multicultural strategy.

Diversity2

How to win with visible minorities in Canada

Barrett and Welsh CEO Ishan Ghosh lays out three principles to consider when approaching multicultural marketing.

groceries

How and what ethnic consumers shop

Nielsen research suggests Canada’s booming ethnic segments purchase and shop differently than average consumers.

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Balmoral Marketing partners with Chinese shop

The multicultural agency says it can now get more insights about consumers overseas, before they come to Canada.

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Multicultural marketing by the numbers

Check out some of the key figures on Canada’s growing Chinese and South Asian populations.

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Why a Chinese New Year campaign is not enough

Focus Communications’ Loretta Lam on why retailers can’t ignore the growing influx of Asian luxury shoppers.

Scotties

Scotties’ Chinese New Year plans

The tissue brand continues its multicultural marketing focus by expanding its campaign around the holiday.