Articles Tagged ‘NPD group’

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Will that be cash, credit or pay later?

From the C-Suite newsletter: Pay-later options are helping drive conversion, higher average purchases and premium upgrades.

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Enter the Parka Wars

Here’s how three Canadian companies are targeting tribes to build global brand cred.

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Taco Bell, beer and the battle for diners

Restaurant growth in Canada is flat, so Taco Bell is changing its brand to bring more millennials through the door.

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Estee Lauder creates millennial-friendly brand

The cosmetics brand has launched a new line at Sephora to prove it’s not just for your mother.

I want what my friends are playing with

When it comes to toys, pals influence kids more than ads, according to a recent NPD Group report.

Modern-day gentlemen

Guys are redefining what it means to be a man, meaning brands in traditionally female-dominated spaces, like fashion, beauty and cooking, will need to play catch-up.