Articles Tagged ‘Old El Paso’

tacos

There’s a taco for that

Old El Paso’s campaign serves up a taco for every occasion.

Doolan

Marketer of the Year: The Doolan effect

A purpose-driven approach by General Mills’ director of marketing has brought new relevance to some of the country’s oldest brands.

BajaFish

Hunter Straker wins General Mills

After its success with Old El Paso, the agency has been named General Mills’ AOR for packaging and brand design.

SP 300

Weekend reading: Brands tap into foodie culture

Why getting in with that trendsetting crowd means more than just posting tasty images of food porn.

Got what it takes to be a Mexican chef?

Old El Paso gets consumers cooking – literally – to help them overcome the fear that they can’t recreate a meal themselves.

Copied from Media in Canada - YouMexiCan

Old El Paso starts a dinner revolution

The General Mills brand is launching a new product message and tagline with “You Mexi-Can.”