Articles Tagged ‘Philippe Normand’


Why Simons went back to the mobile drawing board

The retailer’s marketer explains why its first mobile app took this long.


Brands of the Year 2016: Simons says, expand

The 176-year-old Quebec retailer has been building its brand across Canada, forging ahead in a competitive retail environment.


Simons goes west

As the 176-year-old Quebec retailer arrives in Ontario, a new campaign introduces the brand to the region.