Articles Tagged ‘Publicis Canada’

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Fashion Santa helps Visa Debit reach online shoppers

The finance brand is using personalities to remind people they can use debit as they are checking out.

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Sleep Country links a good rest to school success

A “scholarship” to get a new mattress is part of an elevated back-to-school push promoting better sleep for post-secondary students.

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Visa screens a purpose-led approach for TIFF audiences

The trailer spoofing Pulp Fiction brings attention to “Sharing the Screen,” an initiative to expand access to film programming.

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Four Seasons shows off its lap of luxury

The hospitality brand’s biggest ad spend to date is focused on the deeply personal ways it delivers opulent experiences.

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Publicis Toronto looks abroad for new ECD

Vini Dalvi previously led campaigns for Apple at TBWA\Media Arts Lab.

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Publicis reports 10% full year organic growth

The holding co. is forecasting organic growth of 4% to 5% for 2022 after reporting strong revenue during its Q4 earnings call.

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Canadian Tire picks Publicis Canada as its new creative AOR

The shop will work with the retailer across brand, product categories, key seasonal activities and the Triangle Rewards program.

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Agencies work to create a legacy, not a moment

To create lasting change, shops are rewiring everything from their organization and culture to behaviour and thinking.

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Sleep Country shows that even Bianca Andreescu needs her rest

Amid the pressure of hustle culture and eroding work-life balance, the retailer hopes the tennis star will help consumers understand the importance of sleep.

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Publicis to relaunch Razorfish in Canada

Led by Alister Adams, the digital marketing transformation agency will fill a critical gap in the network’s existing service offering.

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How agencies are rethinking the office

From WeWork offices and hybrid models to whole networks being under one roof, talent will be returning to spaces that are meaningfully different from what they left.

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Sun Life offers control over everything that’s uncontrollable

A new campaign turns “wanting” into “doing” as the brand secures a place at the intersection of financial, physical and mental health.

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NFL Canada picks Publicis

The agency will lead digital and experiential campaigns to celebrate the league’s 100th season with Canadian fans.

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The Home Depot picks FCB Canada

The agency will handle national advertising for the retailer, ending long relationships with Publicis and Cossette.

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People get called out for not recycling right

The City of Toronto enlists Raptors analyst Jack Armstrong to get people to think twice about putting garbage in blue bins.