Articles Tagged ‘Publicis Canada’

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Agencies work to create a legacy, not a moment

To create lasting change, shops are rewiring everything from their organization and culture to behaviour and thinking.

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Sleep Country shows that even Bianca Andreescu needs her rest

Amid the pressure of hustle culture and eroding work-life balance, the retailer hopes the tennis star will help consumers understand the importance of sleep.

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Publicis to relaunch Razorfish in Canada

Led by Alister Adams, the digital marketing transformation agency will fill a critical gap in the network’s existing service offering.

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How agencies are rethinking the office

From WeWork offices and hybrid models to whole networks being under one roof, talent will be returning to spaces that are meaningfully different from what they left.

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Sun Life offers control over everything that’s uncontrollable

A new campaign turns “wanting” into “doing” as the brand secures a place at the intersection of financial, physical and mental health.

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NFL Canada picks Publicis

The agency will lead digital and experiential campaigns to celebrate the league’s 100th season with Canadian fans.

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The Home Depot picks FCB Canada

The agency will handle national advertising for the retailer, ending long relationships with Publicis and Cossette.

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People get called out for not recycling right

The City of Toronto enlists Raptors analyst Jack Armstrong to get people to think twice about putting garbage in blue bins.

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Rogers launches new company-wide brand platform

Covering all lines of business, “Make More Possible” brings the company down-to-earth and speaks to a wide range of Canadian aspirations.

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Check it out: The worst kind of drain clogs

A City of Toronto campaign reminds city dwellers of the mess that awaits those who use pipes for personal waste disposal.

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Publicis adds a new group CD

Marc Melanson joins the shop from McCann to lead work on the Fiat Chrysler account.

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What going awards-free means for Publicis next year

How far will the ripples from the year-long spending hiatus go?

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Publicis Groupe suspends all awards participation

Promotional budgets are being diverted from industry events to an internal AI assistant.

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Publicis Montreal president to join Metro

Alain Tadros will take over as VP of marketing for Quebec at one of his agency’s long-standing clients.

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What happens when you recycle wrong

A new campaign from the City of Toronto shows how bad things happen when you toss garbage into your blue bin.