Articles Tagged ‘Purex’
2018 MOY: Keeping the momentum
Kruger’s brands already lead the market, but Nancy Marcus has stayed busy future proofing and building love for new segments.
Kruger debuts cross-Canada campaigns
The CPG co launches new work for Cashmere, Purex and Scotties in different markets.
Kruger’s multicultural focus
A push to reach Chinese Canadians could herald a larger shift to targeting ethnic consumers from the company.
Purex rolls out new premium look
Shikatani Lacroix created the new packaging design, with the aim of differentiating the bathroom tissue from discount brands.
