Articles Tagged ‘RBI’

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Tim Hortons roasts itself to get people to try the new Dark Roast

The QSR takes a blunt approach as it continues a strategy of improving the quality of its core offering.

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2020 Brand Holiday Ads: part one

Tim Hortons, Canada Post and Hemisphere address diversity, human connections and the holiday “high.”

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Corner Office Shifts: Sami Siddiqui gets new role at RBI

Plus, Aurora Cannabis bumps newly named CCO to top executive role, and Save-On-Foods makes several leadership changes.

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Corner Office Shifts: RBI, Knixwear and Bestseller

A round-up of senior-level changes you may have missed.

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Tim Hortons gets serious about Roll Up the Rim

The QSR has increased the spend behind the long-running contest with long-form digital spots and a bigger social play.

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RBI is focused on growth, says its new CCO

Stepping into the role, former FGL Sports president Duncan Fulton explains where the company is headed.

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RBI acquires Popeyes

The Tim Hortons and Burger King parent company extends its reach into the growing chicken market.