Articles Tagged ‘rethink’

Flight Light 1

WestJet’s smart nightlight projects a flight’s path

The “Flight Light” uses real-time data to help families stay connected during an expanding number of international flights.

heinzcropped

Heinz Ketchup asks diners to ‘eat responsibly’

To kick off the important barbecue season, the brand pays homage to another bottle typically associated with summer.

TessaVirtue-2

Air Miles gets close with Tessa Virtue

The loyalty program hopes to remind customers of the tangible benefits of being a member in phase two of a campaign.

FoundationEmergence2

Fondation Emergence makes online hate hard to ignore

The non-profit used provocative wild postings to fight the spread of homophobic and transphobic comments on social.

RightToPlay3

BBDO, Rethink win Gold at The One Show

Seven Canadian agencies were among the Pencil winners at this year’s awards show.

Screen Shot 2019-03-12 at 2.11.48 PM

2019 SIA Awards: From old perceptions to new realities

Campaigns that used different perspectives and new approaches to win awards.

73240_Pride Shield imageClip4

2019 SIA Awards: Sensorial stunts

Activations for Canada Goose, Upper Canada Mall, Quebec Milk Producers, Uniqlo, Interval House, Fondation Emergence and Fountain Tire all rose above the rest at the SIAs.

Screen Shot 2019-03-14 at 1.07.51 PM

2019 SIA Awards: How to be direct

Cineplex, Snickers, VW and Scotts picked up awards for connecting directly with consumers.

Tim Hortons

2019 SIA Awards: Brands pay it forward

Here’s how giving back paid off for Kraft Peanut Butter, Dove, Dempster’s, Tim Hortons, Uber, YWCA and SickKids.

Screen Shot 2019-04-24 at 8.32.34 AM

The Keg sells prime rib-themed greeting cards

The restaurant sold and sent cards for National Prime Rib Day to remind Canadians where to celebrate the event.

image (5)

Kraft Heinz finds true love in ketchup

New campaign focuses on the pairing of ketchup and French fries in a more emotionally driven message.

Shaw-main2

Shaw takes consumer-centric approach to new brand platform

The telco places customer control over tech at the forefront in ads supporting its new BlueCurve offering.

Creative Directors

CRC 2019: Top CDs on building a strong partnership

Teams at Cossette and Rethink share the secrets to a successful work marriage that spawns award-winning ads.

skittles

AToMiC 2019: The brand (content) bandwagon

Check out award-winning work from Lg2, Cossette, Rethink, DDB, Initiative, Zulu Alpha Kilo and Bensimon Byrne / Narrative / OneMethod

Inside

AToMiC 2019: The art of design

Striking design work by Rethink, Cossette, Lg2, The Local Collective, Sid Lee, Grey Canada and Leo Burnett.