Articles Tagged ‘Robert Levy’

tech-watch

BrandSpark adds tech to Best New Product awards

The annual survey expands beyond CPG to gauge consumer sentiment in everything from wearables to appliances.

assorted-citrus-fruits-and-vegetables-952476

Personal health concerns continue to drive brand trust

BrandSpark’s Most Trusted Awards adds a slew of new categories informed by shifting consumer interests during COVID-19.

shopping-cart-image

How are consumers responding to where shopper marketing is headed?

Robert Levy, president of BrandSpark, examines how pre-shop has changed, how DTC can enhance in-store and which new tech is actually useful.

voilacarlton

Sobeys gets an assist for its fresh message

The grocer brings food to isolated NHLers, following weeks of heavily promoting Voila as a worry-free delivery option.

shop-cure

P&G supports BrandSpark’s Shop for the Cure

The fundraising program gives back to the Canadian Cancer Society when shoppers buy from the CPG co and partner brands.

BeautyRetail

BrandSpark reveals its best new products for 2018

The market research firm finds which products Canadian consumers value most and what’s driving trial.

shutterstock_290122892

What are the most trusted CPG brands?

Loyalty and price are key, but CSR also plays a big role in BrandSpark’s annual ranking.

shutterstock_343357514

Who are the most trusted retailers online?

Amazon dominated BrandSpark’s Canadian survey, but Old Navy, Walmart and Expedia also got their dues.

VW

Volkswagen admits it ‘let you down’

Is the troubled automaker’s apology yesterday enough to regain the trust of Canadians?

shutterstock_170123108

Did Target understand the Canadian market?

The retailer’s problem was not just a lack of products, it was not using those products to differentiate itself, experts say.

Eric Fournier_HR

B!G Awards: Judges & Methodology

Check out the judging panel and methodology behind this year’s B!G Awards.