Articles Tagged ‘Robert Levy’
Sobeys gets an assist for its fresh message
The grocer brings food to isolated NHLers, following weeks of heavily promoting Voila as a worry-free delivery option.
P&G supports BrandSpark’s Shop for the Cure
The fundraising program gives back to the Canadian Cancer Society when shoppers buy from the CPG co and partner brands.
BrandSpark reveals its best new products for 2018
The market research firm finds which products Canadian consumers value most and what’s driving trial.
What are the most trusted CPG brands?
Loyalty and price are key, but CSR also plays a big role in BrandSpark’s annual ranking.
Who are the most trusted retailers online?
Amazon dominated BrandSpark’s Canadian survey, but Old Navy, Walmart and Expedia also got their dues.
Volkswagen admits it ‘let you down’
Is the troubled automaker’s apology yesterday enough to regain the trust of Canadians?
Did Target understand the Canadian market?
The retailer’s problem was not just a lack of products, it was not using those products to differentiate itself, experts say.
B!G Awards: Judges & Methodology
Check out the judging panel and methodology behind this year’s B!G Awards.
