Articles Tagged ‘Safeway’

sobeys

Sobeys serves up new ready-made meals

The retailer targets the time-strapped with a new in-store offering and complementary digital campaign.

Personalize to push purchasing

Retail needs to up its game with tech and customization, says Launch!’s Kelly McCarten.

Looking ahead in retail

From duelling discounts to foodie frenzy, Influence Marketing partner Martin Rydlo predicts the future for big retail brands like Walmart, Target and Loblaws.

Loblaw signage 4

The Strategic Milk Alliance milks every store moment

With help from Shopper DDB, the cross-Canada dairy venture unveiled 10 separate shopper marketing programs, including the introduction of milk fridges in non-dairy aisles.