Articles Tagged ‘Schneiders’

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Maple Leaf is scaling back its plant-based investment

With the portfolio heading in the opposite direction of its meat products, the company is cutting spending to right-size the business.

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Maple Leaf and Schneiders craft a real food manifesto

Spelling out the insights and strategy behind the bold rebranding of two of Canada’s oldest food brands.

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Schneiders stays true to tradition

The meat-packing business J.M. Schneider opened in his Ontario home 125 years ago is still thriving today.

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Schneiders’ traditional refresh

The 125-year-old brand revamps its look while paying homage to its heritage.

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Maple Leaf digs into new strategy

The “Dig In!” campaign marks the first time Maple Leaf, Schneiders and Prime are promoted under one platform.

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Holiday giftvertising

We know you’re still focused on Halloween, but we couldn’t resist coming up with a few ideas to help brands be festive this season.

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Schneiders throws a big league surprise

Check out the hot dog brand’s winning experiential play through its Toronto Blue Jays partnership.